In-Store Visibility & Design Lead

1.  Design Strategy & Concept Development

• Translate brandobjectivesand commercial goals into compelling in-store display concepts and planogram strategies across all touchpoints.

• Develop and own the visual identity for extra displays (off-shelf) and permanent fixtures across Big C, Local Modern Trade, and assigned channels.

• Integrate shopper marketing insights and trade channel dynamics into design briefs to ensure commercial relevance.

2.  End-to-End Design & Production

• Lead full design lifecycle: ideation → technical drawing → supplier briefing → production oversight → in-store installation review.

• Create detailed structural specifications and technical drawings for display units, gondola ends, permanent fixtures, and visibility materials.

• Manage vendor and production partner relationships, ensuring quality compliance, cost efficiency, and on-time delivery.

• Maintain and continuously improve the design standards library, brand asset toolkit, and display guidelines.

3.  Cross-Functional Collaboration

• Partner with theCSP, Brand, and Shopper Marketing teams to align visibility solutions with brand architecture and key business priorities.

• Work closely with the Execution Leadand Salesto ensure seamless handover from design intent to in-store reality.

• Provide design support for key customer presentations and joint business plan discussions.

4.  Team Leadership & Development

• Lead, coach, and develop a team of 3 direct reports:

• Designer: Mentoring on design craft, execution of production artwork, and asset management.

• Operations Manager (Network & Budget): Overseeing display rollout network, vendor contracts, and budget tracking.

• Operations Staff: Supporting day-to-day production coordination and administrative operations.

• Build team capability in both creative design and operational execution.

5.  Budget & Performance Management

• Plan and manage the visibility investment budget; track spend vs. plan andidentifycost optimization opportunities.

• Define and monitor KPIs for design output quality, project turnaround time, and in-store compliance.