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Associate CMI Manager, Foods & Refreshment Engagement + eCommerce Insights

Job ID:
R-18507
Category:
Marketing
Location:
Englewood Cliffs, NJ
Date posted:
07/12/2021

Background & Purpose of the Job

Unilever Foods & Refreshments (F&R) is on a journey of transformation and as the Engagement & eCommerce CMI Associate, you will be at the center of it. F&R is a dynamic macro-category with new trends shaping how we cook/eat and providing new opportunities for growth as we pivot on our cores into growth spaces. Media and eComm are at the heart of this, as we will support our brands through traditional media channels while accelerating the use of eComm platforms as a medium. Hence, there is a need for strong end-to-end content creation.

We are looking for an insights storyteller – we need someone who can leverage multi-source data and human insight to paint to guide business decisions. Can you tell a story from data and communicate it in an impactful way to drive growth for a category? Do you embrace new opportunities over sticking with the status quo?  If so, this may be the opportunity for you.

In this role you will need to pro-actively look for opportunity areas in media/eComm that our business can take advantage of, and find creative ways to deliver insights, both individually and as part of the broader F&R CMI team.  You will also work hand in hand with research & media agency partners, as well as Unilever marketing, media, and eCommerce partners. A critical part of the role is to drive insights into actions in the business, working with senior stakeholders in our Condiments and Scratch Cooking business units to make it happen.

Who You Are & What You’ll Do

  • Full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In-store and e-Comm).
    • Within eComm, develop a strong understanding of the eComm landscape, becoming an expert on the Foods team. Use expertise to drive excellence in UL’s content (including recipe strategy/execution) and identifying the best channels/partnerships to drive conversion
  • Lead in-market tracking/optimizations for US/Canada specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
    • Partner with Analytics to understand ROI drivers of the market/category
    • Partner with the media agency/media team to understand campaign/brand performance/drivers
    • Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
  • Guide UL brand teams on how to drive Brand Power within their competitive landscapes
  • Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
  • Embed Digital measurement tools like Metrics that Matter into the way US/CA report Digital performance of brands.
  • Building on #s 4 and 5, own insight activation for key audiences. This includes insights that would factor into planning (going beyond broad lifestyle/attitudinal learning and into category-level knowledge), as well as campaign effectiveness by audience (creative pre-testing, ROI, etc).
  • Be responsible for building and developing relationships within the global and local engagement & eComm teams – across key business partners within Media and CMI.
  • Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes.
  • Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
  • Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
  • Support initiatives outside of project work to unlock growth opportunities to create excellent content.
  • Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis
    • Category and Hotspot Analysis etc.

What You’ll Need To Succeed

  • 4+ years experience
  • Experience in communication or media is a prerequisite- with insights backgrounds preferred.
  • Good communication and presenting skills
  • Basic understanding of online/offline advertising landscape and market research
  • Interest in human behaviour / psychology
  • Able to lead projects
  • Basic analytical skills
  • A team player; accountable, open minded who likes to work in rapid and agile way
  • Digital skill a must
  • Strong project management skills
  • Passion for content and media insight
  • Be a catalyst to accelerate eComm growth by understanding the online purchase journey and driving best-in-class assets that enable UL to win
  • Experience/good appreciation of research and conducting engagement research
  • Data savvy – leverage and understand multiple sets of data to craft a compelling story

To Succeed in This Role:

  • Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class content and media insight across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
  • Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
  • Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
  • Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.
  • A team player; accountable, open minded who likes to work in rapid and agile way
  • Good Academic Credentials, Digital Skills and numeracy.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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