Main responsibilities are following:
Creating brand in local stream for the upcoming years
Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed);
Leading brand yearly planning
Preparing and submits Activity Plans on brand level. Makes sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.
On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours);
Owns and drives preparation and execution of full package to consumer/shopper for national promotions, launches, relaunches, activations.
Developing mix & innovation (in cooperation with P&I and R&D): portfolio management - crafting new portfolio + managing current: listings, delistings, in-outs, promo SKUs
Actively contributing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
Responsible for shares development by granularity (monitoring and understanding market shares development (external orientation) / uses it as a reference for activity plan preparation)
Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.
Providing for S&OP (stock planning) input for Activity review meetings; responsible for forecast accuracy on specific brand level (included in KPI's).
Price monitoring (positioning vs competition - channel perspective). Supports BT Leaders in price changes recommendation
Executes Brand Communication/Activation 360 degree Keeps consistency of brand communication across all communication channels and consumer and shopper touch points.
Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, KA review.
Big events communication to field force: preparation of consumer/shopper/category/channel part based on inputs from BBT, CATMAN. Participation if needed.
Required skillsand qualifications:
At least 4 years experience in marketing,
At least 2 years experience in managing brands
Very good interpersonal and communications skills,
Potential to understand all aspects of business management,
Self-driven & pro-active person with high self-motivation
Ability to cope with stress,
Accountable & forthright,
Good creative and initiative skills,
Fluency in English (verbal and written)
Computer skills (MS Office).
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