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Assistant Activation Brand Managers UKI - Elida Beauty

Job ID:
R-16472
Category:
Customer Development
Location:
Battersea, England
Date posted:
07/15/2021

AssistantActivationBrandManagersUK/IREElida Beauty 

Work Location – London, UK

Job Type-  FullTime

Available Roles:

AssistantActivationBrandManager - VO5, Brylcreem

AssistantActivationBrandManager -TIGI(Bedhead)

AssistantActivationBrandManager - Impulse, Matey, Badedas

Please state the role you would like to be considered for in your application

Who we are … we are ElidaBeauty

Elida Beauty is a very exciting new beauty business within Unilever.  We are re-foundingiconic brands by remixing them for today’s generation, making them even bigger beauty hits than they werethefirst time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with top-quality products at great value.

Driven by our colleague’s creativity, agility and close connection with consumers, customers and suppliers,weare able tounleash the true potential of ouralreadyloved brands with a fresh start.  We‘Re-Found’ them using a start-up mentality that always ‘finds a way’.  Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

At Elida Beauty…

You will be empowered to act as a “founder” and develop the skills of a CEO, learn, grow fail and succeed with a like-minded team and reap the reward for your efforts.  

You will be encouraged to take risks in an environment where work outcomes are rewarded consistently and fairly. 

You will challenge yourself to find innovative, outside-of-the box solutions, so you can grow yourself andothers

Your Role & Key Responsibilities

We are looking for a motivated and ambitious assistant brand manager tobe a member ofthe Elida Beauty Marketing Team. 

This role requires working with multiple partners,includingour Digital Hub,along with functions across the widerteam – we are all re-founders on this exciting new adventure.

Exciting and fast-paced,this will be a busy and dynamic environment whereyou will be expected toworkcollectively with others across the businessto unlock the power of our brands for both consumers and the customer.This is a wide encompassing rolethat spans the full marketingspectrum,with the brand teams owning everything from brand positioning and strategy, communication and campaign development, audience definition and media planning through toin-market activationand retailer sell in.A passion for consumer understanding will be key,as we seek tolead categories with emotionally connecting communication andinsightfulfunctional product performance. 

While you will directly support a brand manager, our approach isallhandsondeck, with plenty of opportunities to hone your marketing skills by havingownership overdifferent types ofprojectsand initiatives.Themarketingteam will need to workparticularlyclosely with commercial teamsto balance the need for short term growthanddeliveringagainst forecasts,with longer term strategic thinkingthat drives our leadership in the categories we operate in

Your Key Responsibilities

Working closely with the brand manager you will be responsible for the delivery of all brand planning, communication,and activation

Responsibilities will include…

  • Brand Strategy and Positioning:Working with our strategic creative partners to ensure thateach brand has a clear purpose, vision, and personality.We need to ensure that each brand occupies a distinct positioning both within the portfolio andrelative to the competitive set. This will require a clear set of brand guidelines to ensure consistency in execution. 

  • Insightinto Action:Togetherwith the consumer and insight manager, you will needto identifyclear pain points and tensions that consumers facetoboth fuel comms planning, andfeed into the innovation team forNPD.Curiosity will drive you to assess a range of potential data sourcesrangingfrom,traditional research, to social listening via our digital hub, or analysis of data points.A passion for getting under the skin of consumers interactions with brands and products will be essential. 

  • Audience and Communication Strategy:Workingclosely with media and digital hub partnersyou willcreate detailed portraits of our target audience including passion points, media habits and digital behavior.In creatingand refininguserpersonasyou will assist the brand manager todirectmedia strategies andcommschannel plansset against clear marketing and communication objectivesand defineddigitaluser journeys

  • Campaign Development and Activation:Gathering insights from a range of sources, including retailer and commercial inputs, you will work with the digital hub to create engaging and cut through campaigns, activationsand creative assets that bring brand purpose and personality to life. 

  • Forecasting,Performance and Analytics:Together with the consumer insight manager you will ensurethat all brand activity is measurable, tracked and that learnings are put into action.You will also assist the brand manager in pulling togetherbrand marketinginvestmentforecastslinked to retailer plans, as well as creatingbusiness casesfor new opportunities

  • RetailerPlanning andActivation:Workingtogether withshopper marketing, consumer insight and commercial teams you will ensure that brand plans areconsidering, incorporating,and delivering against retailer feedback and strategy to ensure brilliant in-store and eCommerceexecution.This will include thinking through NPD sell in and how this contributes to the wider category. 

Requirements

We are looking forteam players who bring…

  • 2+ years of experience working in marketing roles delivering experience in consumer understanding, communication and/orretailer/eCommerceinteractions. 

  • A base(but not expert)understanding of the importance of consumer insight and how this translates intomarketing planning and execution.You will have plenty of opportunities to develop these skills further in the type of work you will be asked to do. 

  • Provenexperience of prioritizingand organizingworkacross projectsin a busy, dynamic working environment. 

  • Sound understanding of the digital landscapewithdetailed knowledge of social mediaand/or searchplanning, buying and measurement an advantage. 

  • Evidence of analytical skills in reviewing data and pulling out key insights. 

  • Baseunderstanding of how the P&L is structured, along with the ability to interpret and action marketing plans against financial data.

  • Experience working on beauty or personal care brands will be an advantage but not a necessity.

Who youare

  • Glass half full. You will be a positive solution finder, who is driven, curious, and bold.Butalsohonest and empathetic – this is a team orientated environment where everyone has avoiceand you must be willing to listen to different points of view. 

  • Excited to push boundaries, consistently looking to find new ways to grow the brands in your stable, while remaining pragmatic, and focused on real results in market.

  • Inclusive and motivated, who enjoysworking as part of a team

  • Passionate about understanding consumer behavior and creating brands that have meaning to their audience. 

  • Pragmatic andflexible, with the ability to find creative solutions within tight budgets.

  • A self-starter looking for the opportunity to show what they can do. You will need to be comfortable managing projects autonomously.

Join us…

To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities. 

Most importantly, we will give you the autonomy to use them like a ‘founder’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Better for our consumers, better for the world and better for each of us

The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Excited about the Role?

Please apply online. Your application will be reviewed against ourrequirementsand we will be in touch to provide you with an update on the status of your application.

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