MAIN JOB PURPOSE:
The CMI Performance pillar team is a key group within the CMI function.
In order to enable our ambitious growth agenda, the Performance CMI team will be the crucial lynchpin to spot growth opportunities, by channel/country/division and measure our performance to identify opportunities to sharpen our 6P levers and actions to harness growth. So, it is imperative that we have cutting edge performance insights to understand those channels and how people shop in them to be able to identify growth opportunities and land Transformational Actions. The focus of the delivery of this team will be driven by key business needs within the Division or to ensure our Insights get acted upon to deliver growth based on channels/shoppers.
About the role:
The role has the responsibility for delivering the CMI Performance Pillar Insights for Foods and Refreshment division in Indonesia.
The person should be able to identify growth opportunities using a variety of different data sources - continuous market data, secondary research, and most importantly primary custom ad hoc research on shopping behaviours, be that on-line or in-store behaviour.
Ability to manage Unilever Market & Pricing insight tools- Nielsen, Brand Health Dashboard etc, and understand market and channel analytics, pricing tools etc. required.
This role will need to pro-actively look for business opportunities and find creative ways to deliver insights both, alone as part of the broader CMI team and also together with agency partners. A critical part of the role is to drive insights into actions in the business.
Manage ad hoc custom research projects as per business requests including Shopping, Pricing etc
Integrate multiple data sources (continuous sources, in-store observation, and primary research) to help understand the actions required- across all the marketing 6 PS.
Need to work with Retail, Consumer panel and Brand tracking, PDC (People Data Centre) & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights.
Land and embed best practice tools from Market Insights, Pricing, Channel and Shopping including eCommerce.
This role will also lead initiatives like to land a culture of Shopping habits connectedness across the Business partner teams. They will work with Country CMI leader to land other cross category initiatives like People Voice, National Macro forces & trends
The Performance Pillar role will also be the lead support for the Country CMI head, in landing access and training of market & brand related data & systems on a pan divisional basis.
Think strategically – ability to design, develop and land research with impact
Opportunity spotting skills, with data deep diving abilities
Analytically minded and numerically oriented.
Capability to derive insights from integration of different data & connecting the dots
Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
Good project management skills e.g. for Shopping Insight projects, to manage the different parts of a project from store permissions to stimuli delivery to debrief presentation
Experience of working with continuous research data (retail and consumer panel, brand tracking).
Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
5+ year experience
Experience in CMI is a prerequisite, either on client or agency side
Good communication and presenting skills
Strong communication and presenting skills in English
Good understanding of retail & channel landscape in Indonesia
Good understanding of market research
Interest in human behaviour / psychology
Able to lead big projects
Good analytical skills
Leadership skills and potential to grow as a leader
Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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