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Associate Category Management Manager – ekaterra

Job ID:
Customer Development
Minneapolis, MN
Date posted:

About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.   

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.  

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.  

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.  

Job Title:  Associate Category Manager, Target

Job Type: Fulltime

Your Role:

The Associate Category Manager performs a valuable role in building a strong partnership with Target by providing strategic, consultative category guidance and leadership to grow a strategic growth category as category captain.  This position will conduct high quality analysis and synthesis of multi-source data to derive insight, while leveraging effective communication & influencing to orchestrate action within the operational realities of Target’s environment.

  • Deliver fully integrated consumer, category and market insight to guide Target’s strategic choices and tactical actions, leading to market leading growth.
  • Proactively provide analytics using all Category Management capabilities like planogram software, data tools, and data visualization tools to drive business opportunities and develop actionable recommendations. 
  • Develop and foster, through timely and professional communication, business relationships with Target key contacts that establish Unilever as lead source for all category strategy needs
  • Responsible for planning and executing transitions and revisions
  • Responsible for providing Category Management reporting, trend analysis, customized customer reports, and special project work directly to Target

Who we are looking for:

  • You’re a born leader:  You will become the ‘go-to’ Category Strategy resource for Target by providing insight-led, actionable recommendations
  • You’re a story teller:   You will use data and category management capabilities to create compelling presentations to sell-in category growth opportunities
  • You’re a strategy specialist:   You’ll integrate multiple sources of insight to define where to play and how to win over the short and long term.  You’re able to develop plans for execution and engagement with appropriate customer contact points, timing, & content based on industry research and Unilever knowledge
  • You’re a visionary: Figuring out problems with limited direction doesn’t faze you. You have the intuition to anticipate issues and opportunities by elevating analyses beyond reporting to develop and translate insight into retail action
  • You’re a dot connector: You will penetrate multiple cross-functional teams and the customer to link business opportunities and proactively make both strategic and tactical recommendations.

Required Experience:

  • Bachelor’s Degree required, MBA preferred
  • Minimum 3 years of experience in Category Management or Customer Management Insights
  • CPG experience required; Target experience preferred
  • Space Management Software Experience
  • Assortment Discipline Experience, beginning with category reviews, through the assortment process inclusive of drawing modulars/planograms to post relay analysis
  • Expertise in linking analytics via traditional data sources with cutting edge capabilities and tools to develop insights into action
  • Extensive knowledge of data sources (IRI, Numerator, Household Panel, Loyalty Card Data)
  • Capability to develop and influence strategy at both retailer and manufacturer, at management level positions
  • Excellent planning, analytical, communication skills required; Strong PowerPoint, Excel, and presentation skills
  • Experience penetrating, persuading, and influencing internal & external touchpoints through clear, cogent, and concise communication


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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