Main Purpose of Role
Lead and Drive 3 of the key platforms for Dove Deos: Core platform (Original variant represents more than 50% of brand TO) considering a brand relaunch in 2020/2021; Zero platform (alu-free mix); Even Tone Platform for all Latam markets. Lead global village project for LATAM/EU.
As part of Dove Global Deos team, key accountabilities are:
- LATAM Innovation: lead the innovation for the cluster for the 3 platforms above. Main point of contact for all the markets.
- Global project lead: this is one of the most strategic projects for the category. Is the disruption of the contact applicator segment and need to be able to develop a full mix (pack, formula & designs) and lead the strategy globally for all Deos Brands (Dove, Rexona and Axe). PRIORITY CLUSTERS: LATAM/EU.
- Being able to find new opportunities for the brand for LATAM (Examples of this: Limited Editions we are launching in our 3 key markets)
- Lead Mexico brand relaunch communication, developing a specific plan being our key cell to grow.
- Being member of H&B and Even Tone Squads globally.
Marketing team across LATAM, 2) x-functional teams (global and cluster) 3)Full Global Team (diff locations)
Critical success Factors for the Job
- Brand Relaunch for LATAM (Q1 2021)
- Global Village project contract in Q4 2020
- Great interpersonal and communication skills
- Solid Marketing skills (BD/BB)
- Strong multi-tasking skills with a comfort in maintaining multiple priorities and “Flow to work” agenda
- Proactivity and passion about changes
- Ability to work independently as well as in a collaborative team environment
- Ability to influence others
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