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Head of CCD - Elida Beauty

Job ID:
Customer Development
West Virginia, US;
Date posted:
This job supports remote working

Head of Category and Channel DevelopmentNA-Elida Beauty 

Work Location – Remote - North America

Job Type-  FullTime

Who we are … we are ElidaBeauty

Elida Beauty is a very exciting new beauty business within Unilever.  We are re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.

Driven by our colleague’s creativity, agility and close connection with consumers, customers and suppliers weare able tounleash the true potential of our loved brands with a fresh start.  We‘Re-Found’ them using a start-up mentality that always ‘finds a way’.  Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

Your Role & Key Responsibilities

Category & Channel Development (CCD) is a mission critical function that represents the voice of the shopper & customer within the Category Brand teams by bringing the outside world in to ensure our internal plans are fit for the market.The Head of CCD reports to the CCO, Customer Developmentand  leadsthe CCD & CD Excellence functions consisting of approximately 4 employees responsible for:

  • Leading a winning channel strategy for all categories    

  • Synchronizing resources to lead profitable growth across a complex, fragmented customer and channel environment  

  • Integrating Customer Development functions to deliver brand/marketing plans while improving return  

  • Leading the Category and Channel Development Capabilities agenda 

  • Aligning Category Management activities with Third party and internal stakeholder

  • Leading & Aligning Shopper marketing initiatives with internal and customer stakeholders

  • Leading Customer Development Excellence including Elida Beauty Sales Ops integration agenda and capabilities

  • Leadingsystemsoptimizationby evaluating and leveragingexistingtools andpractices

What Success Looks Like 

  • Establishes and brings to life the vision to lift the CCD organization in alignment with the full Commercial team, in part through transformative trade management strategies and bringing the voice of the customer upstream to influence fit for channel and customer innovations.    

  • Disruptively leads the channel pivot to growth in emerging channels and delivers CD strategy through the lens of CCD. 

  • Has tremendous gravitas and presence which is felt broadly by the Elida Beauty Leadership team (Local and Global), and the broader CCD team.  Brings a unique point of view and sharp edge to drive smart decisions. 

  • Develops a team of general managers fully focused on driving profit and ROI.  Leads HCI through net revenue management and data-powered analytics into insights. 

  • Drives performance real-time in the month and quarter through rigorous business management and delivery of growth driving initiatives. 

  • Leads Sales Ops with ruthless focus on eliminating complexity, a high degree of speed, and finesse in implementation. 

  • Working closely with Supply Chain and Finance leads to co-develop and manage S&OP process

Core Competencies 

  • Command Skills:  Relishes leading; takes unpopular stands if necessary; is looked to for direction in crisis; faces adversity head on; energized by tough challenges. 

  • Strategic Agility:  Sees ahead clearly; is future oriented; paints credible pictures and visions of possibilities and likelihoods; creates competitive and breakthrough strategies and plans. 

  • Learns on the Fly:  Learns quickly and relentlessly when facing new problems; open to change; experiments and will try anything to find solutions; enjoys the challenge of the unfamiliar. 

  • Organizational Agility & Political Savvy: Knows how the organization works; gets things done through formal channels and informal network; maneuvers through political situations by anticipating land mines and planning approach accordingly. 

  • “New World” Business Acumen:  Understands the complex external environment and internal workings and constantly adapts framework for solving business challenges with the evolution of the landscape.  

Job Requirements 

  • Minimum 15+ years of increasing responsibility within CPG the CPG industry.  Minimum five years of experience in sales operations, business planning, customer marketing or relevant roles. 

  • Experience managing analytically rigorous corporate programs. 

  • Experience’s, omni channel integration

  • Experience within finance and marketing strongly preferred. 

  • Ability to create strategies, processes and controls to ensure top notch execution of various programs including trade funds management.  Also has understanding of S&OP and other planning processes. 

  • Proven ability to translate sales data and business intelligence into insights informing development of sales strategies. 

  • Experience in continuous improvement of forecast models, segmentation frameworks, sales incentives, pricing strategies, and capabilities/reporting tools that enable development and execution of channel strategies. 

Join us…

To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities. 

Most importantly, we will give you the autonomy to use them like a ‘founder’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Better for our consumers, better for the world and better for each of us

The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Excited about the Role?

Please apply online. Your application will be reviewed against ourrequirementsand we will be in touch to provide you with an update on the status of your application.


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.


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