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Brand Purpose and Content Lead, TAZO - - ekaterra, Unilever’s Tea Division

Job ID:
Englewood Cliffs, NJ
Date posted:

Job Title: Brand Purpose and Content Lead, TAZO - ekaterra, Unilever’s Tea Division 

WorkLocation:  Englewood Cliffs, NJ

Job Type: Full Time  

Travelrequired: Limited travel due to Covid-19 restrictions 

About ekaterra

Unilever is proud of its tea business, the biggest in the world, with world class purpose driven brands such as Lipton, TAZO, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential and renamed it to ekaterra to facilitate its separation to a standalone entity. eka stands for unity and one purpose while terra stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants.  

Unilever is reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. Unilever will retain the tea businesses in India, Nepal and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures.   

Present in more than 100 countries, ekaterra generated revenues of €2 billion in 2019. With 13 production factories in 4 continents and tea growing estates in 3 countries, ekaterra is a profitable and growing business offering a world of wellbeing with the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is even better positioned to lead the industry with dedicated focus driving greater growth and value.  

Combining the strength and scale of its global iconic brands with speed and agility, ekaterra is brewing a ‘corporate start-up’ mindset that’s opening up new opportunities to flourish every day – both for its business and its people. 

At ekaterra, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.  

Be part of this amazing blend. Join us, and help us grow a better world of wellbeing. 

About TAZO’s purpose

TAZO was founded as a brand that challenges the status quo to better society. The way we see it, we have a moral responsibility that extends beyond our products. We have to be better to do better.

To start, we recognize that the climate crisis is one of the biggest challenges facing our world today. Not only does it threaten the health of our planet, but it’s also disproportionately harmed communities of Black, Indigenous, and People of Color (BIPOC) for decades. It’s an environmental issue and a human rights issue all rolled up into one.

It’s time to take a stand. That’s why TAZO is joining the fight for climate justice and needs a diverse TEAm to center historically marginalized voices in our work.

Who you are:

Committed to changing the world

TAZO is committed to climate justice and you can help us reinvent our business model to ensure we delivering on our ambition to brew better for people and planet. You may know about Scope 3 emissions or the fight to stop the Line 3 pipeline, and why both matter right now in the world. You know that ESG isn’t a K-pop group, and you are experienced managing relationships with partners that range from climate experts to human rights activists. In your cover letter, be sure to tell us how you challenge the status quo for the greater good!

Next level project management

Some people just show up at the party; you love planning it. Your project management skills are legendary. No detail gets missed. No email goes unanswered. No i left undotted. No t left uncrossed. You can lead a team better than LeBron, running various standing meetings, tracking action items, and coordinating follow ups as needed. You thrive on deadlines and can provide examples of meeting complex challenges that required your strategic planning, your detailed execution, time management and teamwork.

You can roll with the punches, thrive on deadlines and have experience tackling complex challenges in fast paced environments which required your strategic planning, detailed execution, time management and teamwork.

Social media mastery

No need to show off your dance moves, but you should understand what makes TikTok tick, and how to leverage Instagram Reels, Stories, carousels and guides like a B-list celebrity. Speaking of celebrities, you are ready to take on our roster of brand partners, working with our creative/ social agency to create content, managing the content approval process, social content calendars and overall organic social strategy. You recognize upcoming trends and are on the lookout for the next big thing.

How are your matchmaking skills? Are you the one your friends turn to for help finding the perfect date? We need you to scour the internet (with the assistance of our agency partner) for the right nano and micro influencers who love TAZO and mirror our brand values.

Skills to succeed:

  • Bachelor’s degree preferred, plus at least 3 years’ experience in any of the following fields: climate change, sustainability, or social justice activism; related scientific bodies or NGOs or non-profits, mission-based programming; purpose-led brand marketing. 7-10 years’ experience considered in lieu of a Bachelor’s degree
  • Organization, ability, and accountability to make sure challenging projects stay on track through planning, follow through and teamwork
  • A portfolio of social media content that you’ve worked on, showing you can oversee content creation, proofread copywriting, understand how to connect with 18-34 year olds and determine the right content for the right channel
  • Ability to clearly and simply articulate complicated narratives in PowerPoint
  • Confident and compelling when speaking in groups or with senior stakeholders
  • Not required, but helpful- first hand experience with new product development/ innovation planning

What you’ll do in this role:

  • Oversee the 7 pillars of our TAZO brand roadmap: Human Rights and fair trade; empowerment in agriculture; Justice, Equity, Diversity & Inclusion (JEDI); Climate; Land, Water & Biodiversity; Packaging and Mission (Giving)
  • Lead our agency and cross functional TEAms (incl. supply chain, R&D, procurement, packaging, customer development) to ensure alignment on delivering the roadmap.
  • Lead engagement with our ready to drink and global counterparts, acting as the regular point of contact for the roadmap work
  • Assist in developing strategy to deliver the pillar KPIs, and in the analysis to determine progress annually or as needed.
  • Assist in the long term planning and evaluation of the brand purpose and the TAZO roadmap
  • Serve as the brand lead to the innovation TEAm for new product development and product updates to ensure alignment with TAZO’s long terms goals/vision
  • Act as main lead with creative/ social agency to create content, managing the content approval process, determining monthly priorities for social content calendars and overall organic social strategy, including identifying new trend spaces and vet ideal influencer partners which align to overall brand purpose/ambition 
  • Coordinate all meetings and communications related to the pillars


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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