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Asst. Shopper Marketing Manager - EC

Job ID:
Customer Development
Shanghai, Shanghai Municipality
Date posted:

The eCommerce SMM manager is an expertise role to lead Ali content and livestreaming, including:

Lead Ali Lipton activation planning especially on 618, D11, maximize the resource on Tmall platform we get to drive GMV

Lead Lipton Ali/DouYin top KOL livestreaming strategy and daily operation
- Lead both DouYin and Tmall flag store livestreaming, maximize conversion and GMV

Traffic & PSO
Traffic & PSO central management is key to support business execution team to win in shopper experience. The assistant eCommerce SMM manager is an expertise role to lead:
- Ecommerce BMI management and budget gatekeeping
- Performance media KPI setting and ZBB delivery
- SMM performance media plan input/output consolidation in S&OP process
- Asset guideline development and cascading
- Assets readiness tracking

Key Interactions
Internal —— China CD Ali & Social Commerce SMM team / Finance team / Category channel development team / Brand Team / Digital hub team
External —— Media and PSO agency

Main Job Purpose

 The key accountabilities of assistant SMM Plan (Activity,Traffic & PSO) Manager are as follows:
- Act as coordinator and gatekeeper in traffic & PSO excellence
- Ecommerce BMI management and budget gatekeeping to ensure reasonable A/TO
- Set performance media KPI and deliver ZBB saving
- Coordinate in S&OP process in terms of SMM performance media plan input/output
- NPD assets collection and readiness tracking
- Power & COTC assets readiness tracking
- PSO spending review and annual deal negotiation

Experience Required

- Strong ownership and responsibility to lead and drive project
- Strong capability to influence cross function team and agencies to on-time deliver tasks
- Strong ability to manage both urgent and important issues in a timely manner; setting priorities; handling pressure

Experience Required
- Bachelor degree or above
- Fluency in both written and spoken English
- E-Commerce traffic experience is must
- More than 3 years E-commerce SMM/Marketing experience

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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  • Customer Development, Shanghai, Shanghai Municipality, ChinaRemove

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