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Media Strategy & Partnership Lead

Job ID: R-10453 Category: Marketing Location: Istanbul, Istanbul Date posted: 05/19/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products

Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it. 

About the role

Media Strategy & Partnership Lead - Asst. Media Manager

The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies.  This involve planning data led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

This role involves close work with the market teams plus agencies. There is extensive cross-functional working with an extensive range of stakeholders. This role does not have any direct reports: rather, it requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues.

Responsibilities

Campaign Planning:

  • Responsible for leading the media planning strategy and partnership agenda – developing campaign journey across key channels per audience sub segment, leveraging past learnings

  • Identify opportunities for data collection (based on brand data strategy), value exchange, 1st party data leverage along the campaign journey per segment

  • Connecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of AB variant testing plan and agency briefing

  • Responsible for fostering partnerships through media joint business plans to drive data led marketing use cases - explore new partnerships and expand current ones with increased data focus

Campaign deployment and Optimisation:

  • Optimize media plan in flight and drive campaign performance based on agreed KPIs.

  • Inflight optimisation of communications plan, dynamic, real time allocation of budgets based on KPIs, including AB testing                                                                                                                                       

Skills and Experience

Primary Traits (‘required’)

  • Passion for the social & digital world and its implications for business. Very high willingness to learn.

  • High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk

  • 3 or more years’ experience and superior knowledge of media and digital or similar. Probably gained in a leading multinational media agency, advertiser or global digital platform.

  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)

  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary

  • Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.

Secondary traits (‘nice to have’)

  • Experienced project manager, particularly in terms of project planning, and forecasting demand

  • Facilitation and capability building skills. Able to contribute to a significant change programme.

  • Cross-cultural sensitivity and working capability.

  • Organisational change-agent mind-set

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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