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Assistant Brand Manager - Hair Clear/助理品牌经理 - 洗发护发品类清扬

Job ID: R-12927 Category: Marketing Location: Shanghai, Shanghai Municipality Date posted: 05/19/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products

Job Responsibilities:
1.BRANDVISION PLAN (BVP)
Supports the brand building manager in translation of the BVP into the BMP.
2.BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability
per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. co-branding with a major retailer.
3.INNOVATION & RENOVATION
- Assist the brand building manager in launch management; building launch plans and channel
strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

Job Requirements:
1.Bachelor degree above
2.At least 3 years relevant marketing experience, FMCG preferred
3. Solid Project Management experience.
4. Fluent in Written and Spoken English

5. Bias for action attitude; and strong growth mindset 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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