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Assistant Global Brand Manager - Hair Clear / 助理全球品牌经理 - 洗发护发品类清扬

Job ID: R-12929 Category: Marketing Location: Shanghai, Shanghai Municipality Date posted: 05/19/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products

Business context and main challenges of the job:
• Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ;
• Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and
channels;
• Builds a holistic understanding of consumers and shoppers.

Key Success Measures:
• Responsible for driving topline growth, medium term category and brand share targets as well as specific marketing objectives relating to brand health and equity;
• Delivery of specific elements of the category 8 Quarter (8Q) rolling plan.

Main Accountabilities:
INNOVATION & RENOVATION
• Manages small innovation projects or clearly defined sections of bigger project coached/supervised by brand development manager.
• Assists in the development of consumer insights and the development of global innovation (including packaging) and communication program working closely with the CMI team, agencies and other functional teams ie. Supply chain, finance to ensure excellent delivery and implementation.

Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives in key countries. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

BRAND MARKETING PLANS (BMP)
Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP.

Key Skills:
• Understanding Consumers and Shoppers
• Develops and launches relevant innovation and relaunches
• Creates integrated communication
• Monitors progress and takes action
Core aspects underpinning all skills: Creativity, Empathy,
Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour


Job Requirements:
•Bachelor degree and above;
•More than 3 years MKT related working experience;
•Passion for growth;
•Project Management experience;
•Foundation program;
•Good communication and coordination skill.  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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