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Performance Marketing – Campaign & Creative Strategist – ekaterra

Job ID:
R-15258
Category:
Marketing
Location:
Englewood Cliffs, NJ;
West Virginia, US
Date posted:
07/29/2021

About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.  

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value. 

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers. 

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company. 

Company Vision:

To grow a world of wellbeing through the regenerative power of plants.

Company Mission:

  • A virtuous cycle of growth for everyone connected to our business

  • CONSUMER: We will craft winning brands that become the universal beverage of choice: serving only the tastiest products that enrich physical, emotional and social wellbeing

  • CLIMATE: We will lead the way and create a net positive, giving back to the planet much more than we take.

  • COMMUNITY: We will enrich lives by delivering more value per cup and share that value amongst growers, blenders and farming communities.

  • EMPLOYEES: We will nurture the growth of every employee, maximizing learning and impact of every individual.

  • SHAREHOLDERS: We will lead value creation with sustainable high performance, delivered with transparency and consistency.

Your Role:

We are looking for a Campaign and Creative Strategist to develop and execute leading performance marketing and creative strategies.  More specifically, you will:

  • Develop insightful campaign strategies which demonstrate an understanding of our brands critical challenges and opportunities.

  • With responsibility for the origination of media strategy, you’ll be comfortable talking about any aspect of performance marketing, metrics & analytics.

  • Triangulate discussions with our brands and creative studio to ensure performance marketing creative is designed for channel to be purposeful, provocative and high performing.

  • Overseeing the execution of integrated performance marketing plans with our trading desk and global media partners to influence customer acquisition, conversion, and retention.

  • You’ll work with our business intelligence team and partners to turn data into powerful, actionable insight & recommendations to help tell the story of what is driving performance.

  • Serve as a global thought leader on media strategy, beautiful creative and initiate provoking discussions with ideas to improve the performance of our brands.

  • Responsible for designing a strategy framework to sustain creative testing, validation and the delivery of tangible business insights.

  • You’ll embrace an outcome-oriented culture, where strategy & tactics are alive and help our brands thrive.

Knowledge & Experience

  • Translation of strategy into action – Competence in leading the creation, curation and evaluation of our media and content marketing.

  • Experience of best-in-class creative execution within paid media channels – Primarily Facebook, Instagram, Programmatic display, Amazon and Google search

  • Hands on experience with creative production – Coordinating with Graphic Designers, Copywriters, and Advertising Producers to generate high quality ADs.

  • Knowledge of creative technology platforms especially the utilization of dynamic templates to deliver structured delivery at scale

  • Deliver data driven insights to the organization through enhanced visualization and reporting capabilities

  • Recognize deviations from creative strategy framework and action on it to ensure a connected organization

Qualifications

  • 5+ years of relevant work experience, preferably in the media and creative industry as a media planner / creative strategist in a data-rich environment.

  • Bachelor's Degree or higher in quantitative field; relevant industry credentials or certifications (e.g., IAB Digital Ad Ops Certification; Campaign Manager Certification).

  • Deep knowledge and proven work experience in the AdTech, advertising, or media space.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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