Consumer Market Insight Lead, Central Europe – Elida Beauty
Work Location - Paris, France
Job Type - Full Time
Who we are … we are Elida Beauty
Elida Beauty is a very exciting new beauty and personal care business within Unilever. We re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around. Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.
Driven by our colleague’s creativity, agility and close connection with consumers, customers, and suppliers we are able to unleash the true potential of our loved brands with a fresh start. We ‘Re-Found’ them using a start-up mentality that always ‘finds a way’. Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.
Who You Are & What You’ll Do:
This Consumer Market Insight Lead's mission is to show the business how and where to win in Continental Europe and work closely with the Brand teams and the Trade to deliver outstanding innovation roadmaps, propositions and communications which will delight our consumers, convince our retailers and make our brands thrive.
You use your innate ability and passion to understand and empathise with consumers and customers to deliver valuable insights to the business. You understand our consumers’ realities and habits, and what drives our consumers to purchase. You’re not afraid to challenge the status quo and do what’s want to work out what will work best for our customers.
You provide the business with actionable understanding of the markets and competitive landscape.
Leveraging those insights, you develop winning brand innovation strategy for Continental Europe (with a stronger focus on France and Italy) embedding market and consumer insight at its heart by tapping into category understanding, research, beauty & personal care trends across different segments.
You identify and priorities key market opportunities, and tactical and strategic opportunities for the business.
You champion competitive and entrepreneurial behaviour and mindset throughout the business and translate it into targeted innovation activities to grow Elida Beauty and win against competition.
You develop your appreciation of brand development (mix creation), understanding brand positioning, advertising and product innovation, and of brand activation.
You provide strong analysis to support brand decisions through interpreting and communicating research learnings (from primary and secondary research e.g. market information, ad hoc research) and continuous data, for a range of business activities.
You are independent and deliver fact based, objective views of the business using qualitative and quantitative research or data to generate insight, validate hypothesis and inform decision making. You will provide credible recommendations to marketing business partners, based on a one consumer approach.
Operate in a professional manner, applying consumer market insight tools and techniques with rigour and discipline.
Work closely with our agencies to ensure excellent quality of work and strong commitment to the business.
Helping teams to lead agile methods (sprint work, MVP development, launch-and-learn to innovation projects and building new processes for iterative product development).
The ability to work confidently with multiple cross functional teams across geographies, with strong communication, presentation and stakeholders influencing abilities.
A successful candidate must have strong project management skills, high numeracy and data analysis for insight development. Strong project management skill is key for this specific role
They will have a passion for brands, be able to demonstrate the Unilever Standards of Leadership and champion the consumer, shopper and customer in everything they do. A sense of curiosity is key in understanding the people we serve at a deeper level
A successful candidate will be able to demonstrate a desire to get stuck in and actually make things happen through their can-do attitude.
Resilience, team orientation, ability to navigate through ambiguous and complex situations and taking initiatives are key
Being ambitious to learn as well as a real proactivity in their own development - learning as much as they can about Unilever and Marketing as a function as well as bringing new start up ways of thinking and behaving
In addition, the right candidate will be highly motivated and capable of leaning in to support the team on wider portfolio tasks.
Strong Presentation skills are needed.
To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities.
Most importantly, we will give you the autonomy to use them like a ‘founder’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.
Better for our consumers, better for the world and better for each of us
The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.
Excited about the Role?
Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Connect with us
We’re always looking to connect with those who share an interest in a sustainable future.
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