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Tea Division Global CMC (CMI) Social & Business Analyst

Job ID: R-13778 Category: Marketing Location: Warsaw, Mazovia Date posted: 05/31/2021
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About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for the standalone business, including a demerger, an initial public offering, a disposal or through partnership models. The process is expected to conclude by the end of 2021. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained within Unilever.

The balance of exciting and iconic Tea brands such as Lipton, Pukka, T2, Tazo and PG Tips, geographies and all Tea estates, with generated revenues of €2 billion in 2019, are growing and profitable, with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world, and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.

Tea Company Mission

Connected prosperity for everyone connected to our business and greater value for our consumers, our communities, our climate and our company

  • CONSUMER: we will become the universal beverage of choice: picking, creating and serving only the tastiest plant based beverages that delight consumers and enrich their physical, emotional and social wellbeing.

  • CLIMATE: we have a deep and enduring connection to the land and the communities in which we do business. we shall lead the way and create a net positive by giving back to nature much more than nature is giving us.

  • COMMUNITY: we will ensure growth for all by delivering more value per cup and share that growth amongst growers, blenders, customers, employees, and shareholders.

Tea Company Vision:

  • To serve the best cup of wellbeing, in the most delicious and sustainable way

  • to champion a healthier future for people and the planet through plants

  • to grow a world of wellbeing through the power of plants

Your Role:

The Tea Company plays in a diverse category with very strong brands, across a wide variety of markets and across diverse channels (retail, foodservice, ecomm, dtc, etc). With this global operation, continuous understanding and steering the business forward with data driven insights is critical for success. It is critical to enable the whole CMC function to translate big data into insights & action married with thick empathic data. Lastly, it is critical enable the business to transform and build direct relationships with consumers.  Thus, we need people with passion for digital and data, who are not afraid to break convention and want to be revolutionary within our business. 

As the Global CMC (Consumer Media &Channel insights team) Social & Business Analyst, you will be reporting into the Global Data & performance Manager and collaborating with a strong team of >20 CMC experts across the world. Your role will be responsible for:

  • You will lead for business growth through Social & Business Analytics to derive actionable insights from search, social listening, reviews, digital data and other data integration, including market research, business intelligence, which will be delivered through utilizing internal tools or through external agencies which you will determine based on business need. The integration of [empathy] and [data] will be the essential to the team’s daily work.

  • Defining the SBA (social & business analytics) roadmap, workplan and delivering these to grow the business. 

  • You will be the subject matter expert in all things related to social business analytics in the Tea Company globally.

  • You will lead the scouting and analysis of new tools and experiments in the space of social business analytics to improve depth & breadth of insights into the business

Your key tasks will include:

  • Deeply Understand the Global Beverages & Plant based wellbeing categories & its key markets, the Brands, customers and the key business objectives and challenges

  • Translate internal briefs for social & business analytics (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output) which will be delivered internally or through our agency squads

  • Be the subject matter experts on all things related to social business analytics in the Tea Company globally.

  • Be the point person and main project manager to ensure delivery of SBA briefs by our partner agencies; Identify the right agency, squad or tools to utilize to deliver the key analytical SBA projects of the business

  • Collaborate with the Performance analyst and the Data & Performance hub to support the business navigate growth opportunities by identifying insights through social and business data (internal data, external data, social listening, search, reviews analysis, 1st and 2nd party data, etc.) to input into strategy, 6P execution and all SUP that enables it (ex. Consumer journeys, path to purchase)

  • Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development

  • Drive SBA innovation – proactively scoping out and assessing validity, robustness and actionability of new tools that address business problems

  • Building and maintaining dashboards for internal customers (in housed or externally sourced)

Scope and key interfaces for this role:

Scope

  • Global Social Business Growth Analyst

Key interfaces:

  • Internal:

    • Reporting to Global CMC Data & Performance Manager/Lead

    • Global CMC Director

    • Global CMC teams (Strategy, Innovation & Performance; Brands CMC team; Channel & Shopper insights Manager)

    • Local & Market unit CMC leads

    • Global marketing teams

  • External:

    • Research, Data, Analytics & Consultant agency partners

    • Tea & research Industry experts and forums

    • Customers, Creative and Media agencies

Required Skills & experience:

  • At least 2 years working experience in a related field in market research, big data, social listening and analysis

  • Experience on working with Social listening, search, analytical tools, query building, data modelling, NLP tools, etc.

  • Digital tools: An experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics, FB Audience Insights, Google Trends, Search)

  • Experience in an analytical role and providing insights and recommendation based on data storytelling

  • Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging

  • Preference for those with familiarity of data science and link with deriving best tools and insights with these ; experience with datalakes and multisource analysis

  • Proven track record in being able to integrate, synthesize and tell a compelling story for business growth using multiple data sources – internal, external, traditional and digital

  • Language Requirements: English fluency as minimum

  • Ability to handle multiple stakeholders and coordinate multiple projects

Behaviors & Attitudes:

  • Passion for data & the digital world and evolving companies into this new reality. While you are data driven, you are able to link these with frameworks grounded in deep human truths and channel and market knowledge.

  • You can & enjoy integrating and analysing multiple sources of data and insights, are able to synthesize these into quantified and sizeable actionable business ideas, and storytell into a provoking growth story to drive action

  • Think entrepreneurially strategically & prioritize – track record for thinking of the bigger picture, prioritizing and delivering strategic thinking (vs project thinking)

  • Action & results oriented: Track record of developing work which is fact-based rather than fact-filled, focusing on actionable recommendations and outcomes. Proven record of strong follow through of the work until action.

  • Drive & resilience: Strong drive to generate new initiatives and see them through to action – land new pioneering CMI and marketing initiatives into the business 

  • Positive & Hero mentality: A positive attitude and can-do outlook to keep the agency teams motivated and inspired to work with the team.

  • Pioneer – in how to grow brands using different & innovative approaches

Our values:

  • Sustainability

  • Fun loving

  • Risk taking ability

  • Simple thinking

  • Transparent and fair

  • Innovative

  • Promote diversity

  • Ownership and accountability

  • Entrepreneurial

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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