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Coordenador De Pesquisa De Mercado

Job ID: R-15846 Category: Marketing Location: São Paulo, São Paulo Date posted: 06/01/2021
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Market Research Coordinator


Core Innovations & New Product Development (NPD):  Focus on innovations and renovations of the core and NPD.  We will help the business generate & implement high growth & market/trend responsive innovations in short time.  We will do that by delivering bigger and faster innovations by implementing a new suite of approaches & toolkits in developing and testing innovations. Innovation Tracking: Guarantee that we have the right tools and proper way to consistently evaluate the impact of our innovations on overall Brand and Business performance. Communication:  Ensure we have the right communication development ensuring the global and regional teams have the proper inputs and insights that will help the build of strong Brands equities, with clear differentiation that will drive market share. Under local level, guarantee we have the proper tools to measure, under a quick learn & apply approach, empowering Local MKT teams’ decisions.

Core Responsibilities:

·Identify & integrate consumer insights into various innovation projects.This will include funnel innovations & renovations on Core and NPD.

·Lead different innovation research projects from ideation/co-creation workshops to final testing of the full mix, using a differentiated pathway of methodologies depending on innovation type

·Simplification of all systemic processes and standardising & automating research methods.

·Lead meta learnings, innovation monitoring and real time management of innovation projects.

·Lead Communication development from CMI-Regional perspective & build partnership with Global communication key stakeholders (MKT & CMI) driving the best results for LatAmconsidering specifics country needs

·Engage with Global Methodologies

·Building and developing relationships with the global-wide Innovation and Engagement team and across key business partners including CMI (consumer market insights), CTI (consumer technical insights), Marketing, R&D and Finance.

·Ensure we are using the best in class methodologies and learnings available at UL


You should be proactive in identifying new trends and innovation ideas on various categories and acting with speed & agility in landing them with the business partners.  You should be connected externally with the latest competitive moves, innovation ideas and trends.   You need to demonstrate strong collaboration, communication & presentation skills as you will be required to give internal presentations to senior brand and category leadership teams.  You should have a founder mentality & Bias for Action in speed and simplification to embrace new disruptive innovation ideas that transform the business and unlock growth opportunities.

Skills/ Experience/ Qualifications:

·Personal passion for Innovations & Trends

·Strong Innovation research experience – 5 years (qualitative & quantitative)

·Strong analytic back ground 5 years of experience(Retail, Home Panel, Equity)

·Strong project management skills

·Strong research back ground and clear domination on all research process – 5 years (briefing, Business Problem definition, methodologies, agency contact, planning, execution, deployment)

·Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making 

·Strong communication skills both written and verbal

·Ability to prioritise and deliver pipeline of innovations across brands and workstreams

·Comfortable working with data (analysis, synthesis and interpretation)

·Resourceful and able to upskill yourself on new tools and systems through online learning and support from co-located agency partners

·A team player; accountable, open minded who likes to work in rapid and agile

·Leadership skills: been able to work independently

    Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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