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eCommerce Content and Capabilities Manager

Job ID: R-15854 Category: Customer Development Location: Toronto, Ontario Date posted: 06/01/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products

Background & Purpose of the Job

eCommerce is the biggest retail disruption in a generation, and leading CPGs are putting digital eCommerce at the heart of their strategies.  Committed to win in this space, Unilever is looking foraeCommerceContent &Capabilities Managerto lead and drive our Brands within eCommerce.

Unilever’s portfolio includes iconic brands such as Dove, AXE, Ben & Jerry’s, andSeventh Generation, and on any given day, over 2 billion people use our products around the world.  Accelerating eCommerce is at the center of Unilever’s global growth strategy. As you’ve seen in the news, Unilever is serious about building new capabilities and establishing direct consumer connections withbrands likeDollar Shave Club, Dermalogica,Schmidt’s,andOLLYjoining the Unilever family.  In order to expand our marketing prowess to be best-in-class within eCommerce, we are looking for an experienced marketer to develop, lead and execute thecontent and capabilities strategy fortheeCommerce businesses.

In this role, you willmake a real impact both on business resultsand driving Unilever’s evolving marketing strategy. Would you like to be a key contributor in Unilever’s mission to drive eCommerce?

What You’ll do:

  • Driveshort-term and long-term strategyfor product content and websiteecommercecapabilities. 

  • Manage theproduct content developmentapproach,scale up, ongoing content optimization, contentdeploymentto ensure best in classexperience onretailerwebsites.

  • Leadprojects involving multiple internal and external stakeholders to ensure timeline execution

  • Manage&enhance brand.comcapabilitiesthroughratings & reviewsandbuyitnowfunctionalitiesto help convert consumers.

  • Identify opportunities toleverage automation to drive efficiencies andelevate content quality.

  • Ensure frequent exchange of best practice and coordination of the cross-functional teamconsisting of CD/Sales,Finance,Supply Chain, Mediaand Audiences,Insights, Shopper Marketing,and CRM

  • Developand executeeCommerce testing roadmapand share best practiceswithkeyteams

  • Identify, develop and recommend new ways of workingto capture growth forUnileverbrands in thefast movingegroceryanddigital landscape.

We have:

  • Unilever’s global mission to make Sustainable Living commonplace. Sourcing responsibly, reducing environmental impact, enhancing livelihoods. Read aboutithere.

  • Autonomy – so you’re empowered to take decisions quickly and independently.

  • A super-fun team that enjoys spending time together – on and off work. And we’re not just saying that. We really like each other.

You have:

  • 5+ yearsdriving a successful eCommerce business through marketing

  • Experience in CPG, Retail, eCommerceand/or tech companies an asset

  • Experience in online content management and system integrations is highly valuable

  • Knowledge ofkey marketing channels such asSEO,SEM, Email, Affiliates, Displayis a plus

  • Strong analytical and data-mining aptitude; ability to use data to develop and supportdecisions

  • Proficient with Web Analytics tools such as Google Analytics orPower BI

  • Solution focused and a strong sense of curiosity to unlock transformative change ineCommerce

  • Bachelor's degree with a focus on Business, Marketing, Economics, Operations or similar field


Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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