JOB POSITION: Europe GeoIT Digital Marketing Services
FUNCTION: Information Technology
Reports to: Europe GeoIT Director
Scope: Europe Digital Marketing & eCommerce Tech Lead
Location: Kingston Surrey UK , Rotterdam Netherlands
Business Context and Main Purpose of the Job
Within UniOps, the Geo IT team is responsible to business partner the respective stakeholders and deploy global and local projects for the SC, Finance, HR, Marketing and Customer Development functions in Europe. Digital Marketing & eCommerce is a critical enabler in Unilever Europe’s growth ambitions and to become a more data-driven and integrated omnichannel marketing company.
This role will lead the technology partnering, deployment, innovation & business adoption of strategic capabilities in the markets across Europe, working closely with Digital hubs, brands and eCommerce teams. With the consumer behaviour shift in post-covid era, data driven marketing & eCommerce (including DTC) is becoming a key growth driver and needs a reliable TechOps partner. Working closely with our central platform & architecture teams, this role will ensure robust, scalable & fit-for-purpose technology footprint across diverse Europe
TECHNOLOGY LEADERSHIP & ROADMAP
Own the tech strategy for digital marketing & eCommerce, aligned with markets digital business teams & leadership across Europe
Deploy strategic and fit-for-purpose capabilities (part of digital reboot program) across markets and ensure business training & adoption.
Manage shopify based DTC webshop capability and ensure reuse & scale across markets & brands
Work with platform teams to ensure market tech roadmap & innovation needs aligned with central tech strategy & principles
Work with business stakeholders to understand upcoming or future digital ambitions
Engage with other regions to explore tech synergy or applications reusability
Develop, communicate, implement, and evaluate tech capabilities in line with UniOps, market strategies and objectives.
Partner key pioneering markets & brands for innovation & pilots
Assess ‘business adoption at scale’ of your applications and find ways to continuously improve
Be responsible for TCO (Total Cost of Ownership) of your divisional applications and continuously optimize
Benchmark costs against other division applications & ensure positive value-for-money
Ensure standardisation of tools & capabilities across markets (as much possible) and minimize local tools to only genuine cases and reusability across markets
OTHER KEY RESPONSIBILITIES
Building knowledge authority in data driven marketing & digital commerce space
Identify and manage external vendors in the delivery of contracted work & local/divisional capabilities
UniOps platform & arch teams
Global F&R brands & digital teams
Digital Hubs in the markets
DMS team in other regions
Vendors & digital agencies
Critical success Factors for the Job
On time in full deployment of strategic projects & capabilities
Business adoption & value driver
Optimal Support, performance & run
Strong privacy & CXX compliance
Computer Science or IT Engineering degree
>8 years tech Experience & >3 in relevant tech (digital marketing & eCommerce tech)
Good knowledge of tech fundamentals in web & digital app space e.g. SEO, DTC, brand.coms, 121 marketing etc.
Result-orientation & self-driven
Good communication & comprehension skills
Experience of market IT partnering
Experience in FMCG (preferably Food or retail)
JOB Complexity & Dimension
Needs to balance technology depth with business application & results
Needs to cover a broad range of business domain viz. digital marketing, direct to consumer, eCommerce
Needs to own a broad variety of tech/applications viz. website, CRM, webcommerce, recipe management etc.
Needs to simultaneously learn & apply new tech concepts & ideas in live business environment
Diversity & Inclusion
While we have an idea of the experience required to succeed in this role, we have no pre-requisites.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity
Connect with us
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