Background & Purpose of the Job
Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creationand growthof a brand? And more importantly, are you the person whothrives on the discovery ofinsight that is thefoundation for abrand? TheUnileverConsumer & Market Insight function’smission istoinspire and provoke the business and drive transformational action.
Webelievethatinfusing a deep understanding of consumers into the category and brand teams will lead to buildingamazing brands-brands that touchconsumers’ heartsand minds. The consumer learning will be applied inportfolio strategy,brand strategy, brand communication& purpose development, innovation, marketing initiatives and customer initiatives that provide Unilever with a competitive advantage in the marketplace.
In this role you will:
Represent the voice of the consumer within the project team. Consumer advocate first!
Require a creative spark for marketing in a digitalworld
Proactivelyidentifystrategic and tactical opportunities to drive growth for the business.
Lead a consumer learning plan that willinfuselocal consumer and market knowledge& insightsfor the development ofperformance, engagement &innovation projects.
Appreciate analytics to help tell a story.
Business Partnering& Influencing:As CMI lead for the Canadian BPC& HCCCBT (CountryCategoryBusinessTeam) you will become an indispensable business partner to the CCBTleaderand the category brand teams. You will also interface with local customer teams, global brand teams and the CMI network within and outside Canada as a voice of the Canadian consumer.Your primary responsibilities will be in performance & engagement.
StrategicInsights Development:Develop and drive insightsto enableportfoliostrategydevelopmentandcategory & brandgrowthinitiativesthat will drive the growth ambitions in BPC and HC. You will be a critical member of the Canada CCBTs, responsible for shaping,managingand executing the research agenda to identifythelocal growth opportunities that shape the local strategies for the divisionsand the individual categories therein. This will include distilling information from primary and secondary research or delivering original research, with clear recommendations and actions the business should take to drive growth. You will drive these insights into decision making.
Agency Partnership Management: You will have the opportunity to inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.
Day to day responsibilities include:
Develop smart CMI project plans, against budget, to identify key opportunitiesegleverage key business processes & tools like Brand Audit Issues and Opportunities to identify and deliversignificant insightsfor strategy & growth plans across the portfolio.
Shape and deliver critical consumer insight, distill information from primary and secondary research or delivering original research, with clear recommendations and actions the business should take.
You will be responsible for the management of ad hoc custom research projects & analyses related to the development of the Category/Market/brands (egMarket development, penetration building activities), Innovation (egpost launch understanding,) Pricing (portfolio pricingopps), Channel (egshelving studies), Shopper (egconsumer decision trees)
Offer foresight rather than just insight, by proactively identifying consumer and market trends, using these to deliver strategic and tactical opportunities for the business. Bring in outside-in learning. Communicate them persuasively.
You will be responsible for local engagement initiatives fortheCCBT working closely with the CMI Engagement teamsto leverage and embed best practice measurement & tools.
Gain expertise in engagement & performance tools and support the upskill business partners to ensure they are making full use of these tools.
Work closely with the local/global divisional CMI teams on category-country learning and innovation plans and integrate thinking into building brand/country –category strategy. Work seamlessly with these teams to maximize personal and team development with shared learnings andinterests
Build strong partnerships with agencies, experts and CMI partners to ensure strong research plans that can be implemented at speed and on budget.
You will be responsible for inspiring research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.
Operate in a professional manner driving implementation of Unilever CMI best practices in the team and encourage use of new techniques and processes to drive ‘more for less’ culture. You are encouraged to experiment!
Who You Are:
You’rea born leader:You will need to lead from the front at times and from behind at others. At all times you will bring the consumer to the forefront for your team. You will need to leverage this understanding to strategically influence your key business partners.
You’rea dot connector:You will be pulling together insights and foresights from multiple sources to paint a picture of business opportunity for your team
You love to win, and have fun doing it:You are passionate about winning in themarket placeand your understanding of the consumer and market will identify opportunities for growth for the business
You’rea culture & change champion:You will be empowered to harness the power of the full North America & global CMI structure. You will build your networks internally as well as with agency partners to deliver the best that CMI has to offer for theCanadianbusiness
What You’ll NeedToSucceed
8+ years of relevant consumer / market research experience in quantitative and / or qualitative research.
Proven skills in unearthing insights to drive strategy,categoryand brandgrowth,trendsandin market engagement.
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
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