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Big Milk Brand Manager

Job ID: R-16250 Category: Marketing Location: Warsaw, Mazovia Date posted: 06/09/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products


Main responsibilities are following:

Strategic Planning

Ownership on the Brand Level.

  • Understands continuously ice cream market (brand measures, competition, media, consumer and shopper behaviors)

  • Builds and nurtures Brand Equity by world class and competitive brand and communication plan across multiple touch points, so as to win consumer preference and build share

  • Coordinates brand marketing plans: plan, execute, evaluate & corrective actions;

  • Co-leads Marketing activities for Vale Channel

Operational Planning

  • Together with Big Milk Marketing Manager leads the whole Big Milk P&L and whole Marketing Mix

  • Is the ultimate owner of the innovation and activation plan of Big Milk

  • Leads and champions brand communication working with agencies to deliver strategically sound messages in line with communication strategy

  • Prepares the activation strategy and plan to land the message and products on the market on time and in full

  • S&OP responsibility (according to the S&OP procedure); Responsibility for forecast accuracy on the Brand level

  • Ownership of stock issues (residuals&obsoletes) on the Brand level;

  • Price positioning vs competition (channel perspective) / price change increase 

            ownership (including communication to CD);

  • Responsible for presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings           

  • Big events communication to field force: Preparation of  consumer/shopper/category/channel part based on inputs from other teams

  • Cooperation with internal & external stakeholder: CCD, Finance, planning, CD, media squad, media agency, creative & BTL agencies, production houses, retailers

Required skillsand qualifications:

  • At least 3 years of experience and a proven track record of performance in marketing;

  • Good business understanding

  • Strategic thinking and analytical skills with the proven track of the strategical decks or analysis with the successful action plan

  • Digital campaigns preparation and co-ordination

  • Growth mindset

  • Bias for Action

  • Consumer and customer focus

  • Fluent English

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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