Main responsibilities are following:
Participates in preparation flowed by execution of brand marketing plans (design activities, execute, evaluate & put corrective actions if needed).
Prepares the input to the parent brand and brand in category projects for the upcoming year
Leading the innovation execution on the market
Prepares and submits Activity Plans on brand level. Makes sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.
On-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours);
Owns and drives preparation and execution of full package to consumer/shopper for national promotions, launches, relaunches, activations.
Actively contributes to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
Responsible for shares development by granularity (monitoring and proposing actions to BT)
Monitors and understands market shares development (external orientation) / uses it as a reference for activity plan preparation.
Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.
Provides for S&OP input for Business Team results (according to the S&OP procedure); responsible for forecast accuracy on specific brand level (included in KPI's).
Contributes to portfolio management (listings, delistings, in-outs, promo SKUs)
Drives to resolve stock issues (residuals&obsoletes) on respective level.
Price monitoring (positioning vs competition - channel perspective). Supports BT Leaders in price changes recommendation.
Executes Brand Communication/Activation 360 degree (down to customer level as per Plan). Keeps consistency of brand communication across all communication channels and consumer and shopper touch points.
Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, KA review.
Big events communication to field force: Preparation of consumer/shopper/category/channel part based on inputs from BBT, CATMAN. Participation if needed.
Required skillsand qualifications:
At least 3 years experience in marketing,
At least 2 years experience in managing brands
Interpersonal and communications skills,
Potential to understand all aspects of business management,
Self-driven & pro-active person with high self-motivation
Ability to cope with stress,
Accountable & forthright,
Good creative and initiative skills,
Fluency in English (verbal and written)
Computer skills (MS Office).
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