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Media Specialist

Job ID: R-16483 Category: Marketing Location: Toronto, Ontario Date posted: 06/10/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products

We are hiring a Media Specialist to be an integral part of Unilever Canada’s Digital Hub! You will be embedded as a critical team member into the day to day operations of Unilever Canada’s Media and Audiences team supporting some of Canada’s most loved brands.

Please note this position will be hired as a full time role through our partner agency OLIVER and will work on-site with Unilever. (Due to Covid, you will work remotely to start until it is safe to go back to the of

Unilever Canada’s Digital Hub is based at the heart of Unilever's marketing organization and delivers actionable insight, tools and services to engage, and is leading transformative data driven engagement strategies. This enables Unilever's business to better reach, acquire and engage people with exactly the right content, at the right time and place to build the valuable relationships their brands and consumers seek at scale. 

Do you have a proven track record in leveraging data and turning it into innovative media strategies? Are you results-focused and possess an entrepreneurial self-starter mindset? Do you have well-developed interpersonal skills that have ambitions of creating a best in class scalable solutions for Unilever Canada’s brands? If so, this could be the right position for you!

As a key member of the Canadian Unilever Digital Team, this is role that will report into the Media and Audience Manager. The candidate for this role must have a keen attention to detail and a passion for media and driving business results. This role will leverage data to drive media planning, execution and optimization that deliver best in class results. 

Main Accountabilities

The role will be grounded in the following pillars:  

Media Strategist & Business Partner:

  • Supporting the Media & Audience Manager to deliver the corporate media strategic priorities and drive best in class executions. This will include assisting with local and global media reports and deliverables.  

  • Drive media innovation with advertising partners and a strong advocate for first look beta testing.

  • Co-author measurement roadmaps with Consumer Market Insights.

  • Work closely with Unilever media and agency to pull together upper and lower funnel media activity and learning to share Holistic Communications Planning approach and results.

Execution Powerhouse: 

  • Working with the team (manager, agency, and analytics) to set-up and deploy the audience strategy. 

  • Accountability for your and agency partner’s work to deliver media performance, rooted in data.

  • Oversight and tracking of accountable measures such as brand safety, viewability, fraud.

  • Development of agency briefing templates, process, and ways of working, to support business goals.

  • Stewardship and sharing of media performance with key UL stakeholders.

Financial Operations Pro: 

  • Reviewing and monitoring the media financial reports. This will include PO creation, tracking, managing invoices billed and resolving any discrepancies. Experience with budget control reports required.

Who You Are 

  • You’re a friend & partner combined. You’re thoughtful about your relationship with your agency partners and internal counterparts to drive the business. 

  • You can think big. Building a business from scratch, crafting best-in-class media strategies, and managing a large portfolio. 

  • You can think small. Data is your best friend and you’re close to the numbers – this allows you to pivot your strategy and give love to the business where needed. 

  • You’re a pioneer. You know there’s a lot of unknown in this space, and you’re okay with that. You embrace the new and explore new spaces with excitement and bring others along. 

  • You’re a teacher. Knowledge is power so unleash it to the organization and agency teams to exponentially grow the business. 

  • You’re a student. The idea of constantly learning new skills and immersing yourself in the media landscape gets you excited. 

  • You embrace the unknown. The answers aren’t always there – you can work through white spaces without issue. 

What you will need to succeed:

  • 4+ years media planning and buying experience; performance marketing experience would be ideal.

  • A self-starter with a keen attention to detail. Ability to operate both strategically and tactically in a high-energy, fast-paced environment.

  • Experience working with reporting, analysis, visualization software and financial reporting. 

  • Technical Skills: Microsoft Office (Excel, PowerPoint, Word), Tableau, PowerBI. 

  • Experience working with multiple stakeholders within an organization and external partners.  

  • Eager to take smart risks and champion new ideas.

  •  Ability to analyze and propose data-driven solutions, with exceptional attention to detail.

  • Communication and collaboration skills that enable you to earn trust up, down and across the company.

  • Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business.

  • Comfortable working in teams in a remote/WFH environment yet self-motivated and able to work with high levels of trust.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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