B&W Thailand dCommerce Manager

Job Title: B&W Thailand dCommerce Manager

Work Location: Unilever Thailand HQ (Bangkok)

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

B&W Thailand dCommerce Lead drives growth in Ecommerce for total B&W through championing online brand plan in all platforms including setting Innovation launch and platform exclusive campaigns. This includes campaign stories by brand or commercial theme (Push and Pull), content planning, and paid media investment to drive sales & conversions including Affiliate marketing, Live Selling, Online Shopping Events.

Main Responsibilities

E-Marketplaces Brand Activation Calendar

• Convert the brands’ calendar into operation E-Brand Plan. Create a full view of all activations from BAU, mega/commercial moments, livestreams, platform exclusive launch, etc., in partnership with CSP and CBD. Such calendar would be a subset of the larger Brands/Campaigns 360 Activation.
• Responsible for campaigns and post-campaign reporting. Evaluate and continuously optimize campaigns investment / Always-on; share results & knowledge. Partner with CMI to design reporting chassis and drumbeat.

Consumer Experience and Engagement

• Act as gate keeper of Brand Guideline to design content checklist for dCom starting with campaign (70A, CPAS, onsite banners, and other visibility to Brand Lead for creation and partner with CSP and CBD for Deployment. This includes adaptation from toolkit and developing “social first” relevant content that responds to current trends and culture buzz in a timely manner.
• Build and execute strategy of consumer engagement initiatives such as livestream and affiliates/creators/host profile to deliver campaign GMV targets. Partner with Media Performance to ensure live optimization for budget management.
• Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).

Candidate Criteria

Experience & Qualification

• At least 2 years’ experience in dCom content lead in any category/ industry
• Hands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation
• Experience in media performance review and optimization
• Hands on experience with dCom performance & optimization with budget management skill
• Prefer background from commercial team of Pureplay

Skill

• Influencing skill – this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion
• Project /Network management – PIC has hands-on experience managing agencies to create and deploy Affiliate MKT, managing with clear process view to operate in sync with S&OP
• Stakeholder Management – many interface – DC team, CSP, CBD, Customers, Procurement.... that needs flexible stakeholder management style in effective way to adapt with agile wow of dCom.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.