The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.
Create category strategy development & guideline, focusing on pack & place
Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
Allocate and manage promotional budget across channel to ensure optimize return on investment.
Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives
Suggest price, promotion strategy and mechanic for new product launch and brand activation campaign
Coordinate with cross-functions to implement category plan across channels
Evaluate and review implemented marketing activities for developing future plan
Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
Make NRM and Trade investment choices across customers and channels
Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
Bachelor or Master degree in job related field
At least 4 years of trade marketing, category analyst and FMCG environment experiences
Experience in beauty industry/company/channel is a plus
Candidate from market research also welcome to apply
Ability to analyze large amounts of data
Excellent in English and Thai
Good in presentation and negotiation
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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