PR & Influencer Lead

Business Context
Working with Influencers has become a critical strategy to win in the highly competitive Beauty & Wellbeing landscape. To help set up Unilever B&W for success, we are building a team of specialists that design & deploy influencer-centric content publicists in our two key priority SEA Markets - Vietnam & Thailand. We call the team “Other Say”

Main Responsibility

• Drive Influencer Marketing Expertise in TH market, in coordination with Others Say lead.

• Build each Local Brand's Others Say plan, including budgets, VIT calculator, etc.

• Building the brand network of allies: agencies, influencers, editors, etc.

• Manage local agency partners and coordinate with Brand teams.

• Help create bespoke content with influencers based on design teams guidance for their campaigns

• Manage local PR & Influencer budgets inclusive of: agency budgets, paid media dedicated to Others Say.

• Tracking brand local performance.

• Manage Influencer and PR Agencies, and is accountable in ensuring they adapt Unilever best practices

• Strategically inputs on Influencer campaign briefs and realigns them to the B&W Influencer Marketing Strategy

• Sees Influencer selection and execution with the agencies

• Drives Influencer Marketing measurement & assessment

• Diagnose key problems and develop bespoke influencer and PR recommendations coming from TRAACKR data.

• Define and create the key needed capabilities per market including tech, framework, guidance on asset creation, etc.

• Reactive Others Say- develop solutions to maintain good Brand reputation, in the unlikely case of bad press

• Create engaging B&W Others Say experiences where we showcase our beauty capability to the world of editors and influencers

• Develop Unilever-owned relationships with Publishers and Influencers

• Data-driven recommendations and solutions, guided by live TRAACKR Data.

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