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Senior Brand Manager & Digital Lead

Job ID:
R-58637
Category:
Marketing
Location:
Bangkok, Bangkok
Date posted:
03/01/2023
Apply now

Brand Marketing

  • Drive health/performance of the Best Foods brand and part of Knorr’s ready-to-eat portfolio.

  • Develop the annual and longer-term Brand and Marketing Plans.

  • Lead campaign development, innovations, activations, advertising, and promotion activities linked to your Brand and Marketing Plan.

  • Built productive working relationship with Customer Development, CMI, global team, Finance & Supply Chain to manage the brand’s day to day operations, and external partners and agencies.

  • Manage the Category & Brand Audit to identify root issues and opportunities facing the category and brand.

  • Identify customer and channel category trends, supply chain and financial implications and emerging consumer and shopper behavior.

  • Responsible for managing and optimizing brand budget.

Digital

  • Lead the creation, execution, and optimization of the digital strategy and plans for the total Nutrition portfolio including brands Knorr and Best Foods.

  • Built productive working relationship with our media partner, Unilever digital hub, agencies, and social media platforms to create the right ecosystem that delivers on objectives.

  • Responsible for managing and optimizing digital budget.

Requirements

  • >5 years’ experience in brand/product management/marketing (FMCG)

  • Love for Food

  • High degree of accountability & responsibility

  • Proficient in English

  • Strong presentation and communication skills

  • Strong project management skill

  • Ability to work and multitask in a fast pace environment

  • Resilient & self-starter

  • Experience in managing a variety of internal and external stakeholders

  • Experience in leading an internal cross functional task force and working with external agencies

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Apply now

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