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Senior Brand Manager TH Lux & Dove

Job ID:
Bangkok, Bangkok
Date posted:
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  • Responsible for the brand’s health & overall performance

  • Leads the development of the Brand Marketing Plan

  • Lead in innovations, activation, advertising and promotion for deployment of Brand Marketing Plan.

  • Leads Thailand-specific innovation projects together with global/regional against agreed category and brand priorities

  • Responsible in managing & optimizing brand budget

  • Leads a multifunctional team to implement the plan in the marketplace & monitors performance of the support plans.

  • Builds productive working relationship with Customer Development, CMI, global team, Finance & Supply Chain to manage the brand’s day to day operations, and external partners and agencies.

  • Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

Supports the development of NCBP by:

  • Managing the Category & Brand Audit to identify root issues and opportunities facing the category and brand.

  • Identify customer and channel category trends, supply chain and financial implications and emerging consumer and shopper behaviour.

  • Determining brand and customer fit behind category value drivers.

  • Supporting translation of NCBP to a customer – specific Trade Category Plan.


  • Category & BU Leads

  • Customer Development

  • Finance

  • CMI

  • Supply Chain

  • External agencies e.g. sponsorship, PR, media, creative


  • >5 years experience in brand/product management/marketing (FMCG)

  • Knowledge on beauty products will be added advantage

  • High degree of accountability & responsibility

  • Proficient in English

  • Strong presentation and communication skills

  • Strong project management skill

  • Ability to work and multitask in a fast pace environment

  • Resilience & self-starter

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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