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Senior Brand Manager

Job ID:
Bangkok, Bangkok
Date posted:
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Main Responsibilities

  • Leads the development of the Brand Marketing Plan. 

  • Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans. 

  • Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan. 

  • Responsible in managing brand budget. 

  • Responsible for brand P&L & help drive profitability of the brand. 

  • Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity 

  • Builds productive working relationship with sales team, CMI, regional category team, finance and supply chain to manage brand’s day to day operations, and external partners and agencies 

  • Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality 

  • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets 

  • Responsible for launch management, building launch plans, customer sell-in and legal & regulatory issues 

  • Responsible for assigned brand’s new product launch assessment and deployment in local market, including P&L, pricing, place and positioning


  • 3- 5 years experience in brand/product management/marketing (FMCG)

  • Knowledge on food products will be added advantage

  • Strong analysis skills and data driven

  • Strong presentation and communication skills

  • Strong project management skill

  • Ability to work and multitask in a fast pace environment

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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