Skip to main content

Category Strategy & Trade Shopper Insights Manager UKI – Elida Beauty 

Job ID:
Customer Development
Battersea, England
Date posted:

Category Strategy & Trade Shopper InsightsManager– Elida BeautyUKI

Work Location –Battersea1-2 days aweek maximum/WFH= Flexible

Job TypeFullTime

Travel –None

Who we are … we are ElidaBeauty

Elida Beauty is a very exciting new beauty business within Unilever.  We are re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.

Driven by our colleague’s creativity, agility and close connection with consumers, customers and suppliers weare able tounleash the true potential of our loved brands with a fresh start.  We‘Re-Found’ them using a start-up mentality that always ‘finds a way’.  Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

Better for our consumers, better for the world and better for each of us

The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

YourRole & Key Responsibilities

Your Role:

Reporting to the Head of Shopper Marketing & Category Strategy, theTrade / Shopper Insights & Analytics Managerwill be focusedestablishing credibility as an expert advisor on the category & shopperbehaviourwith our customers. Responsible for leading the development of the category growth strategyfor each of the categories we operate in as well as leading the shopper insightsforthe sales & marketing teamsto use for decision making purposes & trade sell in decks. 

Key responsibilities include thefollowing

Strategy & Vision

  • Developsshopper insights and analytics strategy that will address the current and future needs of theorganisation

  • Builds, develops, andleads shopper insights and analytics and foster results driven culturewith focus on KPIexecution

Insights & Analytics

  • Directs strategies and orchestration of analytics and insights to develop integrated categorystrategies

  • CreatesTrade / Shopper Insights & Analytics dashboardsacross accounts to drive customer development and marketing / tradestrategies

  • Presents easy to understand account narratives to leadership to helpunderstandTrade / Shopper Insights & Analytics 

  • Works with account teams in client engagements to provide product-specificexpertise

  • Analyzes qualitative and quantitative datato identify relevant trends and produce structuredreports

  • Populates and refreshes data for Dragonfly brands andrecommend adjustments to selling storiesbased on market trends on a monthlybasis

  • Monitors and analyzes program performance metrics and effectively communicate insights to other cross-functionalteams

Customer Relationships / External FacingInsights

  • Presents the category growth strategy & consumer & category insights tocustomers

  • Develops relationships with retail partnersin regards toshopper data, building trust within the category management spacethat results in a retailer trusting their independent recommendations to ranges for the benefit of growing thecategory

Your Key Tasks:


  • Present shopper insights & Category performance at monthly team meetings 

  • Monitorcategoryperformanceby tracking market share for majorcategories-keeping up to date thedata/Lead regular monthly senior management channel updates & reporting, supplementing with any additional insights data whererelevant

  • Act as active ambassador ofElida Beauty at the customer 


  • ManageVoxpopme& other shopper insight businesses to gather key insights for use with the trade externally & the teaminternally

  • Present key shopper & category data insights toCustomers, making proposals for space at a categorylevel

  • Manage Customer relationships & 3rdparty retailer datarelationships

Stakeholder Management andkeyinter-faces:


  • Commercial Director, Head of Sales 

  • KAM’s 

  • Marketing Director &Brand Managers 


  • 3rdPartyInsights sourcese.g.Nielsen, Kantar,Voxpopme

  • Senior Buyers, Merchandising teams 

Skills and Experience 

  • Education:Bachelor’s Degree in Business Administration and Management, Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, or other related field from an accredited college or university. 

Must haves:

  • Experience:5+ years of experience in in transforming data from multiple sources into actionable insights for sales and/or marketingwithin theBeauty & Personal Carecategories

  • Experience withprimary research(qualitative and quantitative research techniques) anddescriptive and predictive statistics

  • Experienceanalyzingshopper data and developing retailer solutions(e.g., online/offline shopper marketing, omni shopper journey, conversion rate optimization) that delivers category or brandgrowth

  • Experiencewith statistical toolssuch as R, Python or STATA

  • Ability to develop compellingstrategic & synthesizednarratives

  • Demonstratedanalytical and conceptual problem-solvingability; excellent oral and written communication skills, including presentationskills

  • Demonstratedself-starterwith the ability todeliver results in a lean, agileorganization

  • Ability tobuild strong relationshipswith key contacts withinretailers

  • Experience & Confidence topresentCategory Strategies &shopper insights to retailers 

  • Excellentrelationship building expertise& comfortable working across all levels oforganisation

  • Acuriosityto understand shoppers & their buyinghabits

  • Apassion for the Beauty & Personal Care World 

Nice to have:

  • Experienceof working acrossGlobal & LocalOrganisationstructure 

  • Experience working for or closely with3rdparty datahouses

  • Experience working onBrand insights &consumer testinginnovations & brandpurposes

  • Experience working in astart upenvironment


  • An entrepreneurial mindset 

  • Bias for action, drive for results

  • A skilled influencerandrelationship builder. 

  • Confidence and fearlessness tolead a team,exercise autonomy& take decisions.

  • A strong sense of ownership and accountability

  • Organizationally and analytically strong

  • High level of resilienceand the ability to perform under pressure. 

  • Aproblem solver, solutionsorientated

  • Curiosity: A customer centric mindset. 

  • You love towin, andhave fun doing it.

As ateamplayerwithinElida Beauty,itisimportantthatyousharethesevalues&mindsets;

  • APerformance and growth mindset

  • A fearless, entrepreneurial mindset 

  • Agility to thrive in a VUCAworld

  • Flexibility to drivechange

  • Transparency,openness & honesty 

  • Passion for diversity & inclusion 

Join us…

If you want to further unlock your potential and work in an entrepreneurial environment where you will have the autonomy to act like a founder to drive brands and business forward. We will help you to unlock your personalcreativity, upskilling and re-skilling you along the way. Together, we will develop leading-edge digital marketing skills and best-in-class teamworking capabilitiesand be a place of work where you can be yourself every day

Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Excited about the Role?

Please apply online. Your application will be reviewed against ourrequirementsand we will be in touch to provide you with an update on the status of your application.

Join our talent network

Do you want to stay informed of new roles and programmes, receive interesting updates and relevant content? Then become part of our Unilever talent community so you know what’s going on when.

Join now

Sign up for job alerts

Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

  • Customer Development, Battersea, England, United KingdomRemove

Connect with us

We’re always looking to connect with those who share an interest in a sustainable future.

Contact us

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

Contact us