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Key Account Manager / Senior Sales Manager Boots UKI - Elida Beauty

Job ID:
Customer Development
Battersea, England
Date posted:

Key Account Manager / Senior Sales Manager Boots UKI– Elida Beauty 

Work Location –Battersea/Flexible

Job TypeFullTime

Who we are … we are ElidaBeauty

Elida Beauty is a very exciting new beauty business within Unilever.  We are re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.

Driven by our colleague’s creativity, agility and close connection with consumers,customersand suppliers weare able tounleash the true potential of our loved brands with a fresh start.  We‘Re-Found’ them using a start-up mentality that always ‘finds a way’.  Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

Better for our consumers, better for the world and better for each of us

The way we manufacture,packageand distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Diversity at Elida Beauty is about inclusion, embracing differences, creatingpossibilitiesand growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

YourRole & Key Responsibilities

Your Role:

The purpose of the role is to develop and execute with our customers the customer strategy and customer business plan. To drive the growth and profitability agenda within Elida Beauty.

Key responsibilities include the following:   

  • Manage andDevelopthe relationship withBoots across key categories(hair,deos& bathing)

  • Be the internal expert on the customer; develop, implement and optimize the customerstrategy

  • Negotiation of JBPs, trade terms, pricing and funding. 

  • Manage the customer P&L for the respectivecategories

  • Work in close collaboration withinternal teams to ensure plans are aligned to drive the best activations possible across all retailer touchpoints. 

  • Keep the consumer at the heart of the plan by working collaboratively with our category teams.

Your Key Tasks:


  • Develop & maintain strong relationships withBoots, extending network outside of the buying teams as appropriate. 

  • Develop & lead your Customer Business Plan implementation. Reviewing and adapting the plan throughout the year tomaximizeresults. 

  • Drive annualJBPnegotiations and promotional plans with your customers

  • Land key strategic initiatives including store trials with Boots across hair/deos/bathing. 

  • Ensure effective use of trade spend with your customersby evaluating promotional and merchandising activity. 

  • Land range review opportunities and listings of innovations.Ensure retailer deadlines are met. 

  • Effectively manage retailer online channels to accelerate growth.  

  • Manage and negotiate pricing withBoots

  • Lead key competitor analysisand reporting. 


  • Manage and Develop the Sales Executive within the Health & Beauty team. 

  • Promotional analysis to determine the success of prior promotions, using these learnings to influencefuture plans

  • Input into the S&OP process including forecasting.

  • Work closely with Customer Service to improveperformance

  • Reporting on EPOS sales dataon a regular basis, supplementing with any additional insights data where relevant. 

  • Monitor Customer Performance by tracking customer contribution and market share for major categories

  • Act as active ambassador of Unilever at the customer and of the customer at Unilever 

Stakeholder Management andkeyinterfaces:


  • Commercial Director + Marketing Director 

  • Head of Customer Development 

  • Customer & Category Development Manager 

  • Trade Category Management

  • Brand Managers 

  • Customer Marketing managers 

  • Supply chain team. 

  • Finance


  • Customers: 

  • Marketing/communication agencies (if applicable) 

Skills and Experience 

Educational Background:

  • Degreelevel education, preferably inbusiness/sales and marketing.  

Must haves:

  • At least 3years of working experience in Salesor Managing customers (retail or supplier side)

  • Proven track record ofmanaging & delivering against sales & margintargets

  • Ability to demonstrate people led & purposefulleadership

  • Excellent relationship buildingexpertise

  • Business development/sales management experience  

  • Negotiation experience(including JBPs)

  • A passion for the Beauty & Personal Care World 

Nice to have:

  • E commerce/Digital experience 

  • CCD / Shopper Marketing Experience

  • Experience in Beauty & Personal Care Industry / working with Beauty and Personal Care brands

Professional Knowledge/Skill Requirements:

Must have: 

  • Functional and technical knowledge

  • Sales: Strong communication and negotiation skills 

  • P&L – financial acumen 

  • Relationship buildingskills

  • Problem solvingskills

  • Negotiation skills 

  • Synthesis of data and insight 

  • Intermediate ability with MSexcel

  • Language Requirements: English 

Nice to have:

  • E-Comm sales – listing and driving online sales through e-com partners EG:Amazon

  • Additional languages are aplus


  • Bias for action, drive for results

  • A skilled influencerandrelationship builder. 

  • Confidence and fearlessness to take decisions, exercise autonomy.

  • A strong sense of ownership and accountability

  • Organizationally and analytically strong

  • High level of resilienceand the ability to perform under pressure. 

  • Aproblem solver, solutionsorientated

  • Curiosity: A customer centric mindset. 

  • You love to win, and have fun doing it.

As ateamplayerwithinElida Beauty,itisimportantthatyousharethesevalues&mindsets;

  • APerformance and growth mindset

  • Agility to thrive in a VUCAworld

  • Flexibility to drivechange

  • Transparency,openness & honesty 

  • Passion for diversity & inclusion 

Join us…

If you want to further unlock your potential and work in an entrepreneurial environment where you will have the autonomy to act like a founder to drive brands and business forward. We will help you to unlock your personalcreativity, upskilling and re-skilling you along the way. Together, we will develop leading-edge digital marketing skills and best-in-class teamworking capabilitiesand be a place of work where you can be yourself every day

Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Excited about the Role?

Please apply online. Your application will be reviewed against ourrequirementsand we will be in touch to provide you with an update on the status of your application.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and you are eligible to apply for new internal opportunities.

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