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Digital Marketing & eCommerce Applications Manager, ekaterra, Unilever’s Tea Division

Job ID:
Information Technology
Bengaluru, Karnataka
Date posted:

Job Title: Digital Marketing & eCommerce Applications Manager, ekaterra, Unilever’s Tea Division

Work Location: India

Job Type: Full Time

Travel required % or limited travel due to Covid-19 restrictions

About ekaterra 

Unilever is proud of its tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential and renamed it to ekaterra to facilitate its separation to a standalone entity. eka stands for unity and one purpose while terra stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants.

Unilever is reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. Unilever will retain the tea businesses in India, Nepal and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures. 

Present in more than 100 countries, ekaterra generated revenues of €2 billion in 2019. With 13 production factories in 4 continents and tea growing estates in 3 countries, ekaterra is a profitable and growing business offering a world of wellbeing with the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is even better positioned to lead the industry with dedicated focus driving greater growth and value.

Combining the strength and scale of its global iconic brands with speed and agility, ekaterra is brewing a ‘corporate start-up’ mindset that’s opening up new opportunities to flourish every day – both for its business and its people.

At ekaterra, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

The qualities we look for in you:

ekaterra is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our blend we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

What's in it for you?

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change and we grow. We believe in connections over hierarchies and (work)levels. We have a 'corporate start-up' approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.

Your Role:

ekaterra aspires to pioneer in new product & category innovation by driving on consumer insights, as well as data-driven marketing to reach consumers with right offering, at the right place and with the right message.

For this, ekaterra seeks a Digital Marketing & eCommerce Applications Manager that is responsible for managing digital marketing & e-commerce technology & applications (e.g. website platform, Salesforce marketing cloud, marketing activation tools, analytics & segmentation tools, etc.) to champion consumer experience excellence & fast-paced eCommerce (Omnichannel) growth story.

The role entails product management, vendor management, continuous innovation, and requires a good experience with before mentioned tools. In this role you are a technology partner to the digital hub which is responsible for global data driven marketing strategy & innovation.

Your Key Tasks:

  • Manage digital marketing & e-commerce technology and applications (e.g. website platform, Salesforce marketing cloud, marketing activation tools, analytics & segmentation tools, etc.).

  • Partner closely with Digital Transformation Hub for efficient & agile delivery of required solutions & innovations, to enable ambitious omnichannel digital strategy.

  • Continuously experiment with new tools & agile startups for applied benefit in our context e.g. chatbot, AR/VR, Whatsapp business etc.

  • Ensure all owned digital assets are running at optimal quality, performance, SEO & compliance.

  • Champion privacy compliance (GDPR, CCCP etc.) in all our data driven marketing solutions & activations.

  • Co-own & pioneer consumer experience excellence in line with our strategic priorities in omnichannel.

  • Manage global harmonization and connectivity of digital assets (web, CMS, etc.).

  • Prioritize and optimize digital marketing programs that drive commercial objectives.

  • Track and report KPIs that enable continual program enhancement and effectiveness.

Skills and Experience

  • Demonstrated track record of accomplishment in digital marketing, with direct experience managing a team globally.

  • Considerable experience in all aspects of designing, implementing and maintaining digital marketing solutions to meet organizational objectives.

  • Experience with digital marketing platforms: e.g. Customer Data platform, Analytics & audience management tools, headless CMS architecture, shoppable tools, marketing activation tools etc.

  • Knowledge of eCommerce product syndication & measurement tools e.g. PIM, DAM, PSO, Keyword optimization etc.

  • Excellent communication skills and ability to inspire and enthuse others with a clear vision.

  • Excellent business partnering and stakeholder management, with the ability to win strong support for ideas.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.  

Unilever, and ekaterra as its Tea Division, is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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