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Marketing Specialist (Dove & Skin Cleaning Portfolio)

Job ID:
R-24365
Category:
Marketing
Location:
Bucharest, București
Date posted:
11/04/2021

Background & Purpose of the Job

Marketing Specialist (Dove & Skin Cleaning Portfolio) plays a key role in the development & growth plan for Skin Cleansing and Care categories in SCE countries (Romania, Bulgaria, Moldova, Serbia, Montenegro) via taking outstanding responsibility for mix development and deployment in SCE countries.

In this role, you will:

  • manage the execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys and brand communication plan

  • improving brand equity, awareness and penetration of the brands she/he supervises

Job Requirements:

  • University degree

  • Experience in marketing/PR/ market research/ client service

  • 2-3 years of experience is required

  • Deep understanding and usage of the digital marketing tools is an advantage

  • Proven affinity and experience in project management

  • Excellent MS Office skills are required, particularly Word, Excel and PowerPoint

  • Fluency both in Romanian and English

  • Skill in completing multiple tasks and projects in parallel

  • Business mind-set and thorough knowledge of consumer needs

  • Clear and concise written and spoken communication skills.

  • Ability to present written information in a structured and balanced way appropriate to the needs of the reader.

  • Substantial organizational and analytical skills, ability to pay attention to details. Ability to transform data into action.

  • Strong marketing knowledge (6p analysis, market data analysis, digital savvy )

Role and Responsibilities:

  • Contribute to the development of long-term brand strategy and its yearly revisions during the yearly planning cycle.

  • Supporting the achievement of brand targets in SCE countries with performing operative and strategic marketing tasks in collaboration with partner departments

  • Building deep, holistic consumer understanding of the Category/Brands, which serves as the cornerstone of both the long-term brand/category strategy, and the yearly country plans

  • Managing the execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan

  • Creating and coordinating promotional and PR activities in close cooperation with agencies

  • Acting according to brand key vision, key visual development based on guidelines, adaptation of international TVCs, media planning and campaign implementation

  • Building and nurturing good, challenging and constructive relationship with Brand Development team, East Europe community, CMI, trade marketing and sales

  • Contribute to the development of financial plans, create BCs together with Finance, monitor Brand P&L.

  • Cooperate with Supply Chain. Provide assumptions for long-term volume forecasting (DVM meetings), and ensure a harmonized and cost-effective SKU portfolio in SCE (e.g. in case of delisting, on-top/not on-top innovations)

  • Ensure launch materials availability: trade selling story, trade samples, KV, POS guideline, etc.

  • Tracking execution of the budget and monitor results

  • Lead both offline and online tactical plan briefs and approvals for campaigns

  • Coordinate media asset creation, mutation, and delivery to media channels

  • Development and/or adaptation of global communication assets/ new asset creation with creative agencies

  • Managing brand’s digital platforms: coordinating website, Youtube and Facebook channels

  • Continuously monitoring brand performance, initiate discussions and analysis with relevant departments to improve performance - represents real ownership

  • Management of marketing budgets within agreed targets.

  • Run all the necessary administrative tasks for the brand (internal orders, etc.)

We offer:

  • Work in a multicultural environment where people with energy, passion and commitment work together to fulfil ambitious goals and achieve their individual potential

  • Permanent contract with an attractive benefit package

  • Agile and flexible ways of working

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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