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Shopper Marketing Specialist Home Care

Job ID:
Customer Development
Bucharest, București
Date posted:

Main Responsibilities:

  • Brand / category strategy, marketing plans and all marketing inputs are collected from Brand Managers and cascaded to the sales team.

  • Responsibility and management of the Trade Promo budget.

  • Works with the field team to ensure excellence in store activations and delivery of integrated customer business plan and customer marketing plan.

  • Work with the brand managers to deliver activation plan efficiency and effectiveness

  • Develops information about customers and shoppers. Translates information into business building opportunities within specific channels / clients.

  • Commercial visits (specially to supervise the implementation of activations / activities in stores) followed by evaluations.

  • Ensures that channel standards are met. For example, consistent use of key brand visuals, customer activation themes aligned with brand communication plans and category strategy.

  • Leads the execution of plans and activities, including personalized offers (including special packages, channel-specific packages, channel-specific offers);

  • Monitoring the competition.

  • Design and management of the category display strategy

  • Responsible for bringing in the team all the relevant info from BB side which will help to develop an efficient & effective aligned plan for the Category (Brand Vision, MKT Attributes & Pyramids, BB activities with at least 6 months in advance, MKT estimations, MKT focuses, Market Shares: actualize and in the target, etc.)

Job Requirements

  • University Degree

  • At least 2-3 years trade marketing

  • Ability to manage projects from start to finish while respecting deadlines and tracking progress

  • Ability to work both independently, with minimal supervision, and collaboratively as part of a team in a fast-paced environment

  • Strong analytical, organizational, and planning skills in a fast-paced environment

  • Fluent in English

  • MS Office suite

  • Strong relationship building and interpersonal skill

  • Capability for problem solving and decision making

  • Great communication and negotiation skills

  • Responsiveness, adaptation, and flexibility

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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