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Brand Manager Deodorants

Job ID:
R-55385
Category:
Marketing
Location:
București, RO
Date posted:
01/16/2023

In this role, you will connect with, engage and inspire colleagues across all functions to ensure the category plans are delivered in time and in full. This is a role that has a key operational part as well as an increasing strategic side and we are looking for a very organized person with project management skills and also potential to grow. 

Job Requirements: 

  • Ability to manage projects from start to finish while respecting deadlines and tracking progress 

  • Ability to work both independently, with minimal supervision, and collaboratively as part of a team in a fast-paced environment 

  • Strong capability of data analysis (consumer, financial) and insights generation 

  • Capability of developing strong team relationships via interpersonal and communication skills 

  • Responsiveness and resilient attitude 

  • Fluency in English and MS Office tools 

  • Prior experience of min 2-3 years in a similar position 

  • University Degree 

Role and Responsibilities:

  • Help determine brand objectives/strategy, both quarterly and yearly, in line with the category strategy 

  • Craft and implement (at local and/or regional level) the agreed brand marketing plan, by identifying opportunities and responding to consumers’ needs, to be able to deliver the brand and category financial results  

  • Assess and monitor continuously the brand performance and brand health; prepare share analysis per brand as agreed with Category Manager and recommend actions talking into account local market development, trends, drivers, consumers’ attitudes and behaviors in the category 

  • Ensure that all key research findings are tackled, and action points are proposed accordingly 

  • Identify and develop business opportunity when there is an unmet need based on consumer research and best practice of Unilever mix following the proper approval procedures  

  • Continuously monitor own brand and competitors’ actions, anticipating their strategy and possible actions 

  • Understand the available consumer studies and provide input regarding ways to improve brand KPIs (for example but not limited to penetration, communication awareness). 

  • Help coordinate the adaptation and/or creation of all media assets (for responsible brands) 

  • Initiate all media briefs according to brand strategy and allocated budget 

  • Monitor the media spent effectiveness (own brand and competitors) and continually seek improvement 

  • Help manage the allocated advertising and consumer budgets for responsible brands and make all the necessary inputs into the expenses system according to the existent ways of working 

  • Prepare and gather data as required by the Category Manager, regional or local team  

  • Build and maintain a collaborative relation with rest of departments 

  • Represent SCE perspective as project and team member in regional projects 

  • Lead and share relevant brand information with local/regional/external teams 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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