Skip to main content

Shopper and Customer Marketing Manager - Skin Care & Gifting Specialist

Job ID:
Customer Development
Budapest, Budapest
Date posted:

Main purpose of the job:

Planning and execution, coordination and evaluation of trade marketing activities and projects (incl. innovation, portfolio, activation, promotion, in-store communication, budgeting, category management) with full accountability for the category activation plan.

Also be the single point of contact in Customer Marketing for Xmas packs for BB, KAM teams. Responsible for Xmas coordination among Customer Development. 

Shopper and Customer Marketing Manager role description

Key operational responsibilities:

  • Create and manage the rolling activity plan including promotions and continuously monitor the performance for the given category/channel with the full budget ownership
  • Manage perfect execution of the activity plan by continuously keeping contact with the key account management team focusing on the promotion management and promo evaluations.
  • Manage promo plan according to promo guidelines, monitoring flyer numbers, flyer shares, and promotional prices.
  • Based on analysis of activities (market performance, ROI etc), propose promo guideline or activity plan changes, create gap closing activities
  • Manage mid-term rolling forecast
  • Create and track trade plan of launches and re-launches through the key account team (incl. managing run-out, trade selling stories)
  • Responsible for excellent in store shopper activation and communication, drive shopper insights into action
  • Create annual Customer Marketing plan including trade event plan, channel/shopper job to be dones, budget need, promo guide, shopper activation plan
  • Create Category Growth Strategy towards trade partners based on annual activity plan

Category management (CatMan) responsibilities: 

  • Manage CatMan and range & shelf review projects with given category  
  • Monitor and exploit opportunities in taking part/leading projects with the Customer.  
  • Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals 
  • Support Key Account team with assortment recommendation in case of new product launches 
  • Support both Key Account and Customer Marketing teams with up to date market information on the category mid and longterm key trends/performance/competitors/shopper behaviour 

Gifting Specialist role description: 

Key operational responsibilities on Xmas Trade Planning: 

  • Develop portfolio mix and execution plan by channel (inc. selling stories). Category champions consolidate execution plans for the country. 
  • Input into business cases (volumes) 
  • Develop POP materials for launches based on key visuals 
  • Give input to BB on channel / customer specific sku/range requests 
  • Define channel relevant portfolio (SKUs, priorities, distribution targets) 
  • Ensures smooth execution of xmas portfolio in channel and run out of old stock and obsoletes (monitoring, KA support, etc...), analyse and develop recommendations for next year 


  • College / University degree
  • Job experience: 1-2 years working experience in Customer/Trade/Retail Marketing field in FMCG
  • Proven affinity and experience in project management
  • Growth mindset
  • Be a good team player demonstrating loyalty and commitment to the organization and team members
  • Creative problem solver attitude
  • Clear and concise written and spoken communication skills.
  • Ability to present written information in a structured and balanced way appropriate to the needs of the reader
  • Skill in completing multiple tasks and projects in parallel
  • Substantial organizational and analytical skills, ability to pay attention to details
  • Experience in Modern Health & Beauty customers (e.g. Dm, Rossmann) is an advantage
  • Experience in Beauty & Personal Care Category is an advantage
  • Language: native Hungarian & professional, fluent English knowledge.
  • Excellent IT skills are required, particularly Word, Excel, PowerPoint and Outlook

What we offer:

  • Competitive salary, performance based quarterly bonus
  • Cafeteria
  • Laptop, mobile phone
  • Home office opportunity (currently we all work from home until it becomes safe to return to the office);
  • Opportunity to buy Unilever products at discounted price in the employee shop;
  • Healthcare program – we support your healthy lifestyle with health screenings and free or discounted sport opportunities, we also provide mental health support;
  • Real learning opportunity in a multinational environment.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Join our talent network

Do you want to stay informed of new roles and programmes, receive interesting updates and relevant content? Then become part of our Unilever talent community so you know what’s going on when.

Join now

Sign up for job alerts

Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

  • Customer Development, Budapest, Budapest, HungaryRemove

Connect with us

We’re always looking to connect with those who share an interest in a sustainable future.

Contact us

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

Contact us