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Content Marketing Associate

Job ID:
R-51127
Category:
Marketing
Location:
Burlington, VT
Date posted:
11/18/2022

OVERVIEW:

The mission of Seventh Generation is to inspire a consumer revolution that nurtures the health of the next Seventh Generations.  By establishing a talent powerhouse that brings our principles, practices, and partnerships to life we will build the most trusted brand in the industry. 

Five strong values are at the heart of SVG:

Care Wholeheartedly.  We have big hearts: they are full of our love for the planet, our consumers, our people, our partners, our products, and our brand. Collaborate Deliberately.  It takes a village right?  Together we can achieve things that we could never have done by ourselves.  Not to mention it’s a lot less lonely. Nurture Nature.Nature got it right.  We know it.  That’s why we aspire to design products from plants not petroleum, from fields not factories. Innovate Disruptively.  If you always do what you have done you will always get what you always got.  We think innovation and creativity can change the world. Be a Trusted Brand.  Can a company be a friend?  We like to think so.  We love our consumers and we hope they love and trust us. 

ROLES & RESPONSIBILITIES:

The role of the Content Marketing Associate is to help develop brand content, rooted in but not limited to digital storytelling. Core functions include:

  • Content calendar coordination

  • Steward content development pipelines

  • Build consumer engagement journeys across product and mission

  • Generate Program Reporting & Insights

  • Forge strong working relationships with key internal teams including: Brand, PR, CTI, Creative, Social Mission, and Web. Additionally, the AMM will have a high level of interaction and management of media, creative, and other external agency partners.

This role will support the Senior Manager Media, Content and Creative by being both a strategic enabler of content within the broader team while simultaneously building and activating key marketing initiatives, and in doing so, act as a key facilitator across relevant teams.

ESSENTIAL DUTIES:

  • Deliver omni-channel content experiences against broader business strategies to achieve national marketing objectives

  • Support holistic brand storytelling through cross-channel content ecosystem to deliver on the multifaceted experience of Seventh Generation

  • Coordinate with key third party vendors, agencies, and marketing partners including project briefings and negotiation, timeline management, budget management, project delivery and reporting

  • Coordinate with Influencer agency to monitor and report on national influencer campaign

  • Partner with ecomm content specialist to assure content asset collections are up to date for field and internal teams

  • Work with Sr Manager of Media, Content and Creative, and Brand team to translate annual marketing strategy and goals into compelling and effective marketing programs harnessing PR, Events, Digital, and E-commerce.

  • Partner with Digital Community Manager, to ensure effective utilization of core digital consumer touch points to amplify marketing initiatives including but not limited to: website, social media platforms, email, and paid media to achieve outlined program objectives.

  • Work with internal creative team and external creative agencies to align on data driven creative strategies and subsequently translate into digital assets, as well as collateral materials, to support the roll out and efficacy of marketing programs

KEY QUALIFICATIONS

  • Bachelor degree in relevant subject or the equivalent combination of education and experience with 1+ years of expereince in marketing role with demonstrated success of managing development of digital campaigns.

  • Demonstrated understanding of and experience in digital and social media platforms and technology.

  • Demonstrated understanding of company mission, goals and objectives.

  • Excellent project management skills and initiative are required.

  • Excellent verbal and written communication skills.

  • Must be flexible in high stress situations and be able to effectively trouble shoot.

  • Experience working in values-led organizations preferred

  • Must be able to work independently, to accomplish multiple tasks with limited direct supervision.

  • Solid knowledge of Social Media Platforms (Facebook, Twitter, etc.)

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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