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Junior Channel Marketing Manager - Food Solutions

Job ID:
Customer Development
Colombo, Western Province
Date posted:
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Junior Channel Marketing Manager - Food Solutions

Function: Customer Development

Is this position made for you?

Would you like to work in a place where you can bring your purpose to life through the work that you do? You can create a better business and better world by working on brands that are loved and improve the lives of millions while you learn from brilliant business leaders!

We have an opportunity for Junior Channel Marketing Manager - Food Solutions, see more information below.

But first, an important message.

Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to the multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company.

At Unilever, more than 50% of leadership positions are held by women. And we want more diversity in our company. In this way, we consider all candidates for our vacancies, regardless of disability, race, color, religion, gender and gender identity, nationality, sexual orientation, ancestry, age, or any other diversity.

Is this position made for you?

You will be responsible to lead and develop fully integrated customer and channel brand/category solutions for customers/channels based on insight at a national level being responsible for all categories and all brands.

How would you create a better world?

Build the annual channel marketing strategy for assigned customers

  • Conduct customer audits to set up the structure for the following year’s investment utilization by evaluating market dynamics, customer’s internal/external factors and Unilever customer development strategy.

  • Design annual marketing activity plans so that the investment is effectively utilized on the sweet spot in which Unilever, customer & shoppers’ objectives are achieved.

  • Prepare the Customer Business Plan by aligning shopper/channel marketing strategic pillars to Customers’ Joint Thrusts & provide them to Food Solutions account team to prepare joint business plans.

Hold responsibility of providing channel marketing inputs to the portfolio S&OP Process 

  • Manage portfolio S&OP process by providing inputs on volume plans, highlighting customer-based assumptions, risks, and opportunities.

  • Develop and implement customized shopper & channel marketing solutions for each customer based on their characteristics.

Being the Food Solutions custodian for the company innovation process

  • Cohesively decide on the channel launch plan by evaluating the trade strategy.

  • Provide inputs and validate the launch marketing plans, and if any post launch plans.

  • Aligning the launch plan with the customer strategy.

Hold the responsibility of driving channel marketing promotion strategy

  • Derive the jobs to be done for the respective chains based on USL strategic pillars and the customer’s joint marketing thrusts.

  • Design and provide shopper/channel marketing strategy based on jobs to be done to customers’ joint business plans.

  • Doing reviews & manage the achievement of marketing strategy.

Manage chain specific trade investments

  • Ensure efficient and effective use of trade budgets to deliver targets.

  • Develop and manage the trade promotion investment strategy and align trade investments with other business resources.

  • Understand and select the right promotional tactics to optimize sell-out.

  • Develop customer centric investment plans and budgets against clear objectives.

  • Execute plans on time, monitor and evaluate performance to define actionable learning’s on how to improve promotional effectiveness within Unilever versus the competition.

  • Monitor and consider return on investment (ROI) and any other evaluations of activities & provide feedbacks on the achievement.

  • Effectively manage investments to be manage based on priorities to driving business growth and other priorities.

  • Lead the portfolio management strategy by considering maxing the mix, driving future core and cost to the company.

  • 100% ownership of A&P and TTS budgets and optimum utilization of budgets.

Shopper/Retail Understanding

  • Study retail trends through retails audits to identify issues and opportunities.

  • Conduct shopper studies to get a better understanding of the shopper and plan activities accordingly.

  • Take the leadership in sharing the findings with customers and internal stakeholders.

Your key stakeholders will be...

  • Senior Channel Marketing Manager

  • Head of Distributive Trade

  • Trade Category Managers

  • National Account Managers

  • Distributive Trade Managers – Account Managers

  • Distributive Trade Merchandising Manager

  • Customer Development Excellence Managers

  • Customer Development Finance/Core Finance

  • Category Heads

  • Media Manager

  • Brand Managers

  • Demand Planners/Supply Planners

  • Customer Development Activations Manager

  • Development & Quality Teams

  • IT teams

What’s important for you to have in this position?

Candidate should:

  • Be a graduate or possess a relevant professional qualification with a passion for a career in Sales.

  • Having experience in the food industry will be an added advantage.

  • Candidate must possess strong analytical mindset with the ability to drive insights for the business

  • Be a good team player and demonstrate commitment to the organization and the team members.

  • Have clear and concise written and spoken communication skills.

  • Have the to present written information in a structured and balanced way appropriate to the needs of the reader.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Apply now

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