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Fabric Enhancers Marketing Manager Arabia – Maternity Cover

Job ID:
Dubai, Dubai;
Jeddah, Mecca Region
Date posted:

Title: Fabric Enhancers Marketing Manager Arabia – Maternity Cover

Location: UAE or KSA

Duration: 6 months maternity cover


Strategy & category development:

  • Responsible for delivering the right strategy to grow the Fabric Enhancers category via more users, more usage, more value.

  • Work hand in hand with customer marketing to deliver strong category growth stories driving value & profit for the retailers 

  • Business development: work hand in hand with CSP to develop our business in new channels to enlarge our footprint where relevant.

Performance delivery:

  • P&L management: drive accurate volume forecast hand in hand with cross functional team.

  • Manage the whole Comfort P&L including topline & bottomline delivery.

  • Interface with market unit heads to drive local business growth.

  • Stakeholder management within the cross functional business teams to drive the business plan.

  • Media management: Work with media agencies to create annual and monthly media plans for the fabric enhancer category

  • Drive ongoing market share analysis and deep dive. Follow sell out data, analyse and deliver corrective action plan based on it.

Comfort brand power:

  • Strengthening brand power through Building purposeful & powerful Brand Experience and enhancing consumer relevance of the category.

  • Multi-Channel marketing: Creating and driving marketing programs/campaigns across retail (instore & out of store) and Ecommerce using both ATL and BTL.

  • Brand equity: ensure right visual identity & on pack claim optimization for our brands.

Portfolio management & Innovation:

  • Integrated business planning: Create the annual marketing calendar and drive OTIF delivery of innovations.

  • Assessing and rationalizing existing innovations in market.

Design for channel:

  • Drive performance marketing and E-com accelerated growth with disruptive portfolio and business models.

  • Drive operational Excellence.

Key Competencies & Skills:

Role requirements:

  • Marketing experience in FMCG or other relevant industry.

  • Fluent in English.

  • Strong project management skills.

  • Strong financial and business acumen.

  • Strong communication skills.

  • Proficiency in MS Office applications.

  • Planning background.

Standards of Leadership:

  • Purpose & Service.

  • Personal Mastery.

  • Agility.

  • Business Acumen.

  • Talent Catalyst.

  • Consumer Love.

  • Passion for High Performance.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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