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Associate Regional Sales Manager

Job ID:
Customer Development
Englewood Cliffs, NJ
Date posted:
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Background & Purpose of the Job

The Associate Regional Sales Manager will work to execute Unilever Strategies and Merchandising objectives at C&S indirect account retailers through 3rd Party Sales Agents (Advantage Sales & Marketing; “ASM”). This person will work in concert with ASM’s Business Development Managers and sales force to accomplish Unilever’s business objectives. In addition, this role will be the C&S analytical lead for all reporting, both internal & external.

The Associate Regional Sales Manager will develop sustained business relationships with both accounts and brokers in order to drive profitable sales volumes and market share. The RSM will initiate the development and growth of the Unilever brands across Conventional retailers as well has serve as a ‘brand ambassador’.  The RSM actively reviews the competitive environment and works internally, with the retailers sourcing merchandise from C&S, and with ASM to adjust promotional plans where appropriate and prepare recommendations as needed for Unilever. 

Who You Are & What You’ll Do

  • Manage and coordinate Advantage Sales & Marketing (ASM) resources to maximize effectiveness of assigned market objectives through Account Executives, Marketing, Retail Group, Administrators, and Broker senior management. Delegate work to ASMs, BDMs, CDMs, and Administrators where appropriate.

  • Achieve assigned targets, including volume, spend, profitability, and appropriate KPI’s as applicable. Engage in joint business planning with the BDMs to develop a winning customer engagement

  • Identify opportunities and risks within the market in support of channel and corporate business objectives. Drive trade investment efficiencies while ensuring corporate goals are delivered, broker investment is maximized, and customer strategies are met. Communicate opportunities, risks, and recommendations to management and internally.

  • Manage and coordinate Unilever resources to maximize effectiveness on assigned market performance to include Trade Marketing, Category Management, Consumer Insight, Supply Chain and Shopper Marketing

  • Craft and deliver winning sales stories to our retailers in support of achieving KPI’s.

  • Strong understanding of our story, mission, products, and our point of difference. Educate broker partners and retailers to drive sales and create advocates for our brands. Guide ASM Partners on delivering spending efficiencies (ROI), strategies to managing spend within a Region, and promo planning (Evergreen) reconciliation as well as ensure all resources are available to the ASM Partners 

  • Develop Strategic Relationships with key accounts and broker partners to accelerate growth, while operating within approved Trade Marketing parameters, and driving trade investment effectiveness and efficiency.

  • Routinely interface and work effectively with multiple internal departments/personnel, plus senior level, and customer personnel. 

What You’ll Need To Succeed

  • Bachelor's degree is required

  • 3-5 years Customer Management/Broker Management experience. Experience managing 3rd parties, Retail Store operations, HQ. Sales Experience, and Team Leadership Skills

  • Understanding of the Wholesale Network and experience with UNFI

  • Excellent communication and follow up skills

  • Must be able to manage through 3rd parties and delegate responsibly

  • Business Planning and Implementation

  • Strong interpersonal skills. Be able to communicate throughout Unilever and ASM organization.

  • Contribution to Company Strategy & Innovation

  • Consumer /Shopper Understanding

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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