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Customer Strategy & Planning Executive (Trade Marketing)

Job ID:
R-43299
Category:
Customer Development
Location:
Hong Kong, Central and Western District
Date posted:
08/08/2022

About The Role...

  • Identify customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
  • Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP) and Customer Business Plan (CBP)
  • Work with Account managers to ensure excellence in in-store activation and delivery of IBMP and CMP
  • Work with the brand managers to deliver activation plan efficiency and effectiveness
  • Communicate the customer’s marketing and business strategy to the brand teams
  • Bring customer and customers’ Shopper input into Innovation program
  • Manage total trade investments
  • Consolidate field plans – customer input in S&OP
  • Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
  • Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
  • Analyze the ROI of the marketing activities executed with the customer
  • Channel and Customer thought

And The Person...

  • A degree holder in any discipline, preferably in Business Administration/ Marketing
  • 1-2 years relevant Customer Marketing experience with Account management experience would be advantageous
  • Customer facing experience combined with Brand Building experience is ideal
  • Proficiency in English and Chinese (both written & spoken)
  • A team player with good analytical and interpersonal skills

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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  • Customer Development, Hong Kong, Central and Western District, Hong Kong SARRemove

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