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Senior Marketing Executive

Job ID:
Hong Kong, Central and Western District
Date posted:

Aboutthe Role...

  • Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective; 
  • Responsible for brand building & management (including product innovation and renovation); 
  • Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, digital marketing, etc;
  • Able to penetrate into social media and digital trends / technologies and come up with the best suitable plan for our brands;
  • Work with Line Manager and regional brand team to transfer category visions and plans into local marketing execution plan;
  • Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories;
  • Prepare adequate business data analysis to facilitate team understanding of brand performance;
  • Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs; 
  • Manage marketing budget, ensuring optimum spending and returns;
  • Work closely together with cross functional team on supporting day to day operations, including but not limited to volume forecasting, handling consumer related enquires, meeting legal / regulatory compliances, etc. 

About the Person...

  • Bachelor's degree holder in Marketing, Business Administration and Communications or related disciplines
  • At least 3-4 years of brand marketing experience preferably in FMCG industry, candidates of marketing/communication related background are also welcome 
  • Experience in managing social media / digital activation, search and online marketing is a must
  • Skills in building local understanding, brand marketing plans, monitoring & implementing solutions
  • Good at managing launch / re-launch plans with excellent communication deployment
  • Possess agile mentality, combination of creative and analytic skill
  • Able to work under pressure and independently
  • Good command of both spoken and written English and Chinese (including Mandarin)

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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  • Marketing, Hong Kong, Central and Western District, Hong Kong SARRemove

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