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Digital GenNext - BPC / Food & AFH Squad

Job ID:
R-23414
Category:
Marketing
Location:
Istanbul, Istanbul
Date posted:
09/29/2021

Background

The “Digital Gen Next " will be responsible for the digital agenda of different categories. The ideal candidate can use a wide range of digital and technical know-how. The candidate is able to construct both quantitative and qualitative analysis and knows how to work in collaboration with teams of analysts who are experts in specific subjects. As a result, the ability to organize your work and manage multiple projects are essential. S/he will be fully responsible of full funnel agenda of different squads which involves data agenda, 1:1 agenda, performance marketing agenda and all digital ecosystems.

Primary Responsibility’s & Considerations

oPerformance Marketing responsibility,

  • Creating occasions,
  • Asset creation
  • Tracking performance
  • Owning one e-commerce platform performance marketing fully
  • Owning Content Platform
  • Asset creation with creative agencies
  • SEO/SEM tracking with media agencies
  • Increase traffic and usage of data
  • Special projects with brands
  • Brand.com’s executions
  • Visualization of data( Dashboard reading )
  • Digital Media First Pilot’s
  • A/B Testings
  • At ease with qualitative and quantitative analysis;
  • Being able to create concise analysis that can communicate clear messages;
  •  Being able to communicate both with equal role and with senior stakeholders;

Nice To Have’s

o Creation and updating of an analysis catalogue;

o Anticipate work spikes and ask for support for remote resources;

o Work with internal resources and business users.

Essential skills

• Entrepreneurial approach, Passion, Enthusiasm for learning, Proactivity;

• Previous experience in an analytic role;

• Experience with structured and unstructured data;

• Familiarity with social media and social listening;

• Storytelling experience in corporate contexts focused on the communication of clear messages;

• Business focus and engagement orientation;

• Excellent English;

Desirable skills

• Experiences in digital marketing and campaign optimization;

• Experience in understanding business questions;

• Social analytics experience;

• Experience with sales data and Panel data;

• Passion for the digital world and its implications in the world of economy;

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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