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Lipton Brand Manager, Turkey

Job ID:
Istanbul, Istanbul
Date posted:

Work Location: Istanbul

WL: Mid-Level Seniority / Brand Manager

Job Type: Fulltime

Travel required % or limited travel. Now limited due to CV19 restrictions

About the Tea Business 

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation. As a standalone entity, the Tea company will remain number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value. In 2019 the Tea Business generated revenues of €2 billion with proven potential both pre- and post-COVID-19.

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers. As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company. 

Your Role

As Lipton Masterbrand Manager of the world’s biggest tea brand Lipton, you will be responsible for the following:

  • Purpose : Drive purpose for our brands through relevant touch points and grow relevant brands KPIs (SLP, Brand power, etc)
  • Masterbrand Communication & Multi-Channel marketing: Coming up with best media first plans, creative marketing campaigns with the use of multiple channels and tools.
  • Brand equity: ensure right visual identity & on pack claim optimization for our brands.
  • Unleash the Beverage Potential : Not only an executer for responsible area but also develop the market with new spaces, untapped consumer needs to innovate, create, enter into new opportunities.
  • Business Responsibility : Full P&L management topline & bottomline via driving one TeaCo profitable growth approach between sales, R&D, SC, finance
  • Develop yearly Category and Brand plans in full synergy with the mid and long-term plan. Lead and run the IBP process for the Category.
  • The Brand manager needs to work with global and local experts in market research, media, and digital to build and execute the annual marketing calendar. Manage the best relations with core sales team and account teams; R&D, demand, supply planning…tea is a very closely working category with all departments.
  • Full Responsibility of P&L management for Lipton Brand

What do we need for the role?

  • Loving tea😊 joke aside, loving tea would be great but even if you are not business will leverage your objective view and you will utilize the insights on the way while you are falling in love with magic of tea and becoming a tea lover;)
  • Being passionate for the work you do, for the team you work together
  • Anowner mindset and coming up with plans that you are proud to share with your family, friends…
  • Being business, financials, trade and number focused and analytical to survive in a real business- this will also one of the very first things you will for sure develop in this category
  • Being entrepreneur, not only thinking in the way it was thought before but also can question and enter new areas
  • Creating own agenda and having the capability of carrying this agenda in people’s priority
  • Good team player and a good leader, not only building himself/herself but also his/her team, extended team members including sales and all other departments.

Stakeholder Management and key interfaces

  • Reporting Country Marketing Director
  • Cross functional project team (R&D, SC, Finance, CD)
  • Global Marketing Team
  • Tea Leadership Team (Senior)
  • Creative and Media Agencies

Skills and Experience

  • Proven track record of excellent marketing delivery
  • Strong project management skills (concrete evidence of successful & complex projects)
  • Strong understanding and experience on communication development, digital tools & landscape
  • Strong business & analytical mindset
  • Solid environmental radar & competitive understanding
  • Developed influencing skills and drive the category agenda on local and global teams

Who we are looking for

  • Passionate about tea
  • Curious and continuous explorer
  • Love for consumers and solving their problems.
  • Passionate, ambitious & committed with “do for good”
  • Creative thinker
  • Proven ability to demonstrate analytical thinking, data-driven decision making
  • Project leadership skills, including influencing skills and confidence with senior stakeholders.

The qualities we look for in you

The Tea business is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our tea family we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

What's in it for you?

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change and we grow. We believe in connections over hierarchies and (work)levels. We have a 'corporate start-up' approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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