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B&W PR & Advocacy Manager

Job ID:
Istanbul, Istanbul
Date posted:
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Business Context & Main Purpose of the Job

The Beauty & Wellbeing (B&W) division at Unilever houses iconic and loved Hair & Skin Care brands. This role will focus on PR and influencer marketing of Elidor, Clear, Dove and Vaseline brands. It is a critical pillar in brand marketing plans to drive brand equities, engagement, and overall business objectives.

Grade: 2B

Business Context:

  • Unilever Beauty & Wellbeing Turkey is looking for a PR & Influencer Marketing expert to drive the use of the voice of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. This role will focus on Hair and Skin Care brands.

  • This role is hyper focused on execution of:  

Elidor, Clear, Dove and Vaseline external communications, PR & Influencer Marketing in Turkey Executing the integrated communications plans for both brands including events Building relationships with stakeholders in the market Leveraging knowledge / experience of multicultural beauty/hair and the cultural landscape is a must. Partnering with the local brand marketing and media teams, and global PR & Influencer teams to deploy specific plans and assets in the market Managing annual PR and Influencer Marketing budgets Managing PR and Influencer marketing agencies   Leading the PR & Influencer measurement and in-market optimization Setting KPIs for PR and influencer marketing programs in the market Maintaining strong media contacts and being the external-facing PR and Influencer marketing expert for hair and skin care brands. Manage local issues & risks

Role Overview, Responsibilities and Skills/Experience/Qualifications:

  • An expert in PR, communications and influencer marketing (6-8 years of experience either at an agency and/or in-house), with perfect understanding of what does and does not work in PR and Influencer Marketing channels.
  • A passionate beauty publicist and influencer marketer who is able to create and pitch compelling stories to deliver maximum earned coverage across earned and paid channels. Must be knowledgeable / expert in multicultural beauty and hair and the cultural landscape.
  • A relationship builder with media that has a network of existing media contacts with consumer and trade beauty print and online media, and broadcast outlets
  • A self-starter who is obsessed with tangible business results, OKRs and pioneering new models – pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
  • Ability to see all the priorities across the total brand to deliver the most optimal annual execution across PR and influencer marketing with breakthrough results
  • A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity
  • Proven track record with executing resonant PR and influencer marketing programs in Turkey
  • A strategic executor that leverages the thinking skills to develop strong programs for beauty brand campaigns and has an eye on cultural relevancy and purpose
  • A strong business mindset focusing on what is needed to drive impact and business results for the brands
  • Define the network of agencies that your brand will work with to meet goals

  • Ability to work independently and own work/projects

  • Be in control of risk & issues management – identify potential risks, mitigation, contribute to live issues management led by corporate comms incl. seeking the correct inputs from brand, R&D

Critical success factors:

  • Key skills:

Strategic thinking combined with strong bias for execution Knowledge/experience in Multicultural beauty/hair and the cultural landscape Relationship builder and publicist Brand PR crafting Social Influencer content expert and management On top of cultural, beauty, and lifestyle trends Strong storyteller (verbal and written skills) Strong ability to influence and manage stakeholders Understands the dynamics of building and managing reputation Channel management: Knows how to build, maintain and evaluate external channels including social media Good knowledge of the Turkey media landscape Communications generalist, with an all-round excellent working knowledge of the various disciplines of communications such as media/public relations, social media/digital and issues management

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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