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Brand & Innovation Marketing Manager

Job ID:
Kuala Lumpur, Kuala Lumpur
Date posted:

Main purpose of the job:

The Brand & Innovation Manager will ensure that game-changing and insight-led innovations and Top 10 campaigns are brought to life to drive business growth, increase penetration, and market leadership. You fully own end-to-end project management of future-facing platforms, and lead cross-functional collaboration with other project members.  In addition, you will partner with the Chains team to deliver innovations and activations for key Quick Service Restaurant customers

Main Accountabilities

  • Uncover Operator Group insights and Identify market opportunities that will land our growth strategy for Plant-based, Savoury and Dressings.

  • Develop locally relevant mix such as product design, proposition communication, packaging architecture in response to the needs and desires of the target market

  • Deliver Business Growth focusing on Top 10 penetration and innovation

  • Work closely with the Chains team to deliver on innovation funnel, and engage in top-to-top meetings with key customers

  • Defines 2-3 year Category Strategy, Priorities, Innovation & Rejuvenation roadmap, anchored on data and insight

  • Owns portfolio positioning, growth strategy, and deployment

  • Leads multi-functional teams to land innovations and rejuvenations on-time, in full

  • Creates Purpose-led brand campaigns for Innovations & top 10's

  • Chains team partnering and Sales enablement

Essential Experiences

  • Working experience in Marketing, preferably in Brand & Portfolio management

  • Digital Fundamentals for content marketing, conversion optimization, SEO, eComm

  • Experience in Food & Beverage related categories are preferred.

  • Passionate about food, and customer obsessed.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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