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Brand Manager, Premium Ice Cream Innovation SEA

Job ID:
Kuala Lumpur, Kuala Lumpur
Date posted:
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About the Role

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the regional marketing team working across a range of varied and exciting innovations to be launched across SEA.

Team Structure

  • Reporting to: Senior Brand Manager

  • Direct reports: NA

  • Indirect reports: NA

Who We Are Looking For

We are looking for a driven, proactive, creative and organized Brand Manager who will make this ideal future a reality for the business. The Brand Manager will be responsible for spearheading innovations for the brand in SEA and with a specific focus on Malaysia, building stronger purpose-driven brand equity for our brands while impacting the overall category/brand by designing the strategy of one of our critical Innovation Pillar. In this journey, the Brand Manager will have high exposure to key global brands, senior stakeholders and local markets to grow the brand.

Key Responsibilities

  • Lead a multi-functional team to drive 6Ps of mixed development and operations to land innovations on time.  

  • Lead in creating assets, crafting activation ideas, testing plans and budgeting for innovations.

  • Be Involved in launch management, providing guidance on launch plans, customer sell-in and legal and regulatory issues.

  • Manage the assigned brand’s new product launch assessment in local markets, including understanding P&L, pricing, place and positioning.

  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

  • Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand and innovation performance and identify growth opportunities.

  • Build productive working relationships with Consumer Market Insights, local country partners, finance, and supply chain to manage the brand’s operations, and external partners and agencies.

Key Stakeholders

  • Internal: Global Brand custodians, Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development, Local marketing expert team (Market Research, Digital)

  • External: Customers, Creative and Media agencies, Regulatory authorities


No travel is required.

What You’ll Need to Succeed

  • Bachelor’s Degree in Marketing or equivalent.

  • Minimum of 3-5 years experience in brand/product management/marketing, preferably in the consumer goods industry. 

    • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

    • Experience in project management.

    • Experience in managing agencies.

  • Proven experience in developing and implementing effective and integrated brand plans.

  • You are always obsessive in consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.

  • You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

  • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

  • You are knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing operations.

  • You are experienced in proven project and budget management.

  • You are multitasking and enjoy working in a fast-paced environment.

How to Apply

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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