The Purpose of Role:
A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.
Reporting to: MYSG Customer Strategy & Planning Lead
Deliver Category Strategy and Sales Target
Provide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
Lead the National Category Building Plan and trade review cum promotion evaluation with respective customer.
Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for annual plan, forecast and identify areas of opportunity.
Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.
Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
Prepare, analyze and present category review.
Co-lead the category management project and implement thematic promotions and space/category management projects.
Work together with team member on POSM development and implementation.
Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.
Manage Channel and Shopper Insights
Collate best practice in the region that translates shopper insights into actions.
Conduct periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.
Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication and promotions at Point of Purchase.
Supply Chain Management
Responsible for launch volume projection for NPI products.
Joint responsible with supply chain to deliver Forecast Accuracy and Slow Moving Obselete Stocks KPI.
Track and maintain channel investments and P&L as well as ensuring investments (non-contractual) remain within plan.
Measure and review category performance by channel.
Support customer/category specific category management projects.
Net Revenue Management
Responsible to drive Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
Build Pack-Price strategy recommendations. Performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
Track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.
Internal: Marketing, Customer Business Development, Customer Service, Brand Marketing, Planning, Finance
External: Promotional and Sell-out Agencies
No travel is required.
How to Apply:
Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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