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Data Acquisition and Partnerships Manager, MYSG

Job ID:
R-40324
Category:
Marketing
Location:
Kuala Lumpur, Kuala Lumpur
Date posted:
06/22/2022

Background:

Data-Driven Marketing at Unilever does not mean creating niche, highly targeted activities. Rather, it is the delivery of mass personalised communications, using multiple messages to increase relevance and impact amongst various sub-segments. It is founded on each market having a clear data strategy, with each brand having a clear audience segmentation strategy, and these being used to inform the creation of programmatic media campaigns with highly relevant and effective creative assets. Activities will be key drivers of data acquisition and eCommerce growth, while also re-invigorating brands’ equity. Over time this will lead to an increased emphasis on performance marketing and may -in some cases – lead to one-to-one marketing.

There has never been a more exciting time in marketing and media than now. And as Unilever’s Media team, we pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey at an exponential pace we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.

We are looking for a committed, enthusiastic and experienced professional who has proven market and end-to-end understanding of data and digital ecosystem expertise. The person in this job will work in the Digital Hub and closely with the local media and marketing teams.

Key Responsibilities:

You will manage the regional retailer data and technology partnerships leads the recommending terms for Customer Development during retail negotiations and oversees local data acquisition and partnership teams.

Key Stakeholders:

In Market

  • Digital Hub Team: Working closely with data leads to creating an opportunity to acquire or enrich our consumers’ data and identify partners in the market

  • Brand Teams: Align brand objectives to create a holistic data strategy and data leverage

  • DCom Team: Align data strategy with e-Commerce initiatives, projects and campaigns

Externally:

  • Agency: Works closely for campaign planning, deployment and post-campaign report

  • Partners and Customers: Establish a good relationship with key media and digital partners to keep Unilever ahead of curve in Media

Travel:

No travel is required.

What's in You:

  • Passion for the media, social and tech innovations and their implications for business.

  • A role-oriented self-starter with the initiative to propose new ideas and a high "bias for action" and leadership. Have the right mental attitude.

  • Minimum 4 years of hands-on experience and superior knowledge of media, digital, programmatic, performance marketing, eCommerce and Social Commerce, from a media perspective in a leading multinational media agency, advertiser or global digital platform. Telco/Start-Ups/Media agency background is desired.

  • Excellent in processing multiple data and information to derive meaningful insights from various data points to business opportunities.

  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary.

  • Experience working as or with a cross-functional set-up and can manage several stakeholders well and communicate effectively with others.

  • Cross-cultural sensitivity and organizational change-agent mindset.

  • Agile and Scrum experience is a plus.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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