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Digital Marketing & CRM Specialist - MYSG

Job ID: R-15002 Category: Marketing Location: Kuala Lumpur, Kuala Lumpur Date posted: 05/19/2021
A man sits by a Unilever logo A smiling girl wears a pink hard hat and holds up Unilever products


Digital is changing everything about how consumer goods companies go to market. At Unilever, we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution are our Digital Hubs – our local digital marketing & commerce engines where our marketers come to work with a range of specialists on data-driven marketing. We need people with a passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business. 

The Purpose of Role:

The Digital Marketing CRM Specialist or Data-Driven Marketing (DDM) Engagement Specialist is the champion and key business partner for brands on the use of data in digital marketing, e-commerce and 1:1 communications to drive better reach, engagement and business growth. He/she advises brands on their digital strategy and supports them in the planning and execution of digital campaigns.

Key Responsibilities:

Primary Responsibilities

  • Within the market, the DDM Engagement Specialist champions the roadmap, adoption and embedding of the rollout of DDM capabilities, which include the Unilever Cloud technology solutions that enable data-driven marketing.

  • Advises & upskills marketers on data-driven marketing best practices, and supports them in the planning and execution of their digital marketing campaigns and digital strategy.

  • Responsible for building data partnerships with relevant tech, commerce and market research companies.

  • Expert in planning and executing CRM campaigns (email and SMS), and works closely with activation agency.

  • Builds and champions innovation and case studies to unlock/demonstrate the business value of DDM.

  • Responsible for quarterly presentation of the achievements, learnings and ROI delivered from deployed DDM programs in the market.

  • Identifies opportunities, and builds them into tangible test and learn projects.

Secondary Responsibilities

  • Stay up-to-date on industry developments and other markets’ best practices, and continually feed new thinking and ideas back into the business about digital marketing & CRM.

  • Maintain and manage the demand across all brands/ categories/ clusters, prioritizing campaigns/projects as necessary.

  • Develop and/or localize global training guides and conduct upskill sessions to educate the business about Data-Driven Marketing.

Key Stakeholders/Interfaces:

  • Reports into global Line Management of DDM Senior Manager, with a dotted line to local Digital Hub & Media Lead.

  • Works as part of MY SG Digital Hub team – a cross-functional team across CMI, Media, eCommerce, Data governance and agency partners

  • Business partners with peers and senior stakeholders in the business to ensure that they embrace and embed DDM (primarily Brands, Media, eCommerce, Geo IT and CMI).


No travel is required.

Essential Experience/Skill/Knowledge:

  • 3 to 5 years of experience in Digital Marketing and/or eCommerce (e.g. planning and delivering digital and CRM campaigns), either agency or brand side.

  • Deep understanding and experience of the digital advertising and marketing tech ecosystem.

  • An excellent communicator with senior stakeholders and peers, able to understand and articulate business and technical requirements (conversational and presentational).

  • Proven project management skills, particularly around assessing priorities and managing workloads.

  • Experience managing relationships within a large, multinational, matrix organization.

  • Knowledge of Adobe Marketing Cloud suite (or similar) and Customer Data Platforms as a bonus but not a prerequisite.

Desirable Experience/Skill/Knowledge:

  • Communication and influencing skills.

  • Project management and business partnering.

  • Proactive and can-do attitude.

  • Experience executing digital marketing and personalized communications and tracking the impact of different personalization techniques to drive business value.

  • Passion for the social and digital world and its implications for business.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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